Marketing Logic Blog

/Marketing Logic Blog
Marketing Logic Blog2019-08-23T14:15:59+00:00

Read Matt’s insights for the following categories:

6 Degrees of Lameness

Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong.  I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.

OMCP 2019 Role Delineation Study

How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.

Digital Marketing Books

Matt has produced 3 books to help teach businesses how to make marketing logical, measurable and predictable (plan-able),
so they can be profitable.