SiteLogic launches digital marketing certification courses which feature more learning by doing, less watching video. Students who’ve completed Matt Bailey’s preparatory course on LinkedIn are earning 87.32% pass rate on OMCA exam, among the [...]
Certified Digital Marketing Professional Training SiteLogic Training offers a 40-hour online coached course to learn the skills and competencies needed for OMCA certification. What is the OMCA certification? The Online [...]
Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who [...]
That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze [...]
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating [...]
Unless I know your business, it’s an irresponsible piece of non-advice. I am amazed at how many newsletters, articles, and posts simply repeat the same mantra over and over, and yet the only thing that changes [...]