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Avoiding Shiny Object Spending

So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who

Too Much Data, Not Enough Insight

That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze

Procter & Gamble v Amazon

Procter & Gamble is going head-to-head with an 800-pound gorilla.  Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating the

Endless Coffee Cup Podcast #26: Selling Social Media

Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. How can businesses react and approach this dynamic,

Endless Coffee Cup Podcast #21: “Sensationalized Headlines”

Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in the pile, and what distinguishes them is outright contradictions, fad-chasing, recycled content and

Endless Coffee Cup Podcast #20: “Profitable Testing”

Usability Conversations #3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work

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