Marketing Logic Blog2021-12-16T23:04:58+00:00

Read Matt’s insights for the following categories:

6 Degrees of Lameness

Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong.  I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.

OMCP 2019 Role Delineation Study

How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.

Avoiding Shiny Object Spending

So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who [...]

Too Much Data, Not Enough Insight

That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze [...]

Procter & Gamble v Amazon

Procter & Gamble is going head-to-head with an 800-pound gorilla.  Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating [...]

Easy Usability Evaluation

I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less than three seconds, can a [...]

Data Requires Trust

Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had sent a "For Sale" sign that [...]

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Local SEO and Google My Business

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