Avoiding Shiny Object Spending
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who
Too Much Data, Not Enough Insight
That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze
Procter & Gamble v Amazon
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating the
Endless Coffee Cup Podcast #26: Selling Social Media
Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. How can businesses react and approach this dynamic,
“Your business has to be on Instagram!” . . . . is something I’ll never say!
Unless I know your business, it’s an irresponsible piece of non-advice. I am amazed at how many newsletters, articles, and posts simply repeat the same mantra over and over, and yet the only thing that changes
Endless Coffee Cup Podcast #25: “A Digital Marketing Trainer’s Playbook”
In this podcast...Matt and audience favorite Michael Stebbins of OMCP get together and of course, talk training.The passion to train and help organizations is clear as they share their behind-the-scenes stories as trainers.
Endless Coffee Cup Podcast #24: “Disrupting Sport”
In this podcast... We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Summary: Beyond the playing field, there are enormous
Endless Coffee Cup Podcast #23: “High Fidelity”
We’re back in the studio again after a short break! Matt is lining up more guests and discussions about a wide range of topics, so subscribe now in order to get the new season of
Endless Coffee Cup Podcast #21: “Sensationalized Headlines”
Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in the pile, and what distinguishes them is outright contradictions, fad-chasing, recycled content and
Endless Coffee Cup Podcast #20: “Profitable Testing”
Usability Conversations #3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work
