Read Matt’s insights for the following categories:
6 Degrees of Lameness
Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
OMCP 2019 Role Delineation Study
How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.
Avoiding Shiny Object Spending
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who [...]
Too Much Data, Not Enough Insight
That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze [...]
Procter & Gamble v Amazon
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating the [...]
“Your business has to be on Instagram!” . . . . is something I’ll never say!
Unless I know your business, it’s an irresponsible piece of non-advice. I am amazed at how many newsletters, articles, and posts simply repeat the same mantra over and over, and yet the only thing that changes [...]
Easy Usability Evaluation
I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less than three seconds, can a [...]
Data Requires Trust
Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had sent a "For Sale" sign that [...]
The Overlooked Marketing Channel: Customer Referrals
In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we tend to get wrapped up on [...]
Simple Sales Wisdom: Follow-up after the Sale
The Amazing Follow-Up Benefits of a Welcome Series Email One of the more interesting psychological phenomenon surrounding sales is the concept of the post-purchase regret or “buyers remorse.” Buyers remorse is a common experience after [...]
Digital Marketing Books
Matt has produced 3 books to help teach businesses how to make marketing logical, measurable and predictable (plan-able), so they can be profitable.
