Digital Marketing Workshops
that Work For You
The marketing industry is experiencing incredible shifts in talent, skills, and technology.
Opportunities are abundant to the organizations and individuals that meet these challenges head-on.
Matt Bailey is one of the most in-demand digital marketing instructors in the world.
Over the past 15 years, Matt has develop training courses for the world’s biggest brands and has traveled over a million miles to deliver those courses. Clients know that they will get an experienced instructor that has both years as an industry practitioner along with an educational background that provides a structured and measurable workshop experience.
Matt’s workshops feature real-world, hands-on activities that challenge teams and build collaboration.
Highlights from Matt’s extensive training resume:
- Taught Google employees Google Analytics.
- Developed digital marketing programs for Microsoft, Orange Telecom, and J&J.
- Created a customer workshop for Customer Insights and Journey Mapping for IBM, Visa and Nationwide.
- Develop and Deliver training for the ANA (Association of National Advertisers) and AMA (American Marketing Association) memberships.
- Trained Disney/ABC in analytics frameworks and reporting.
- Led Analytics Strategy workshops for Lowes, Visa, Lenovo, Yamaha, Akaimi, Comcast, and Survey Monkey.
- Adjunct Instructor at Rutgers University & University of South Florida
Effective Training in Digital Marketing Starts Here
1. Pre-Assessment or Interview
Interview: Matt meets with you and stakeholders in your company to outline your marketing operations framework, determine the education needs, and interview managers.
Pre-Assessment: A formal pre-assessment test of your team can provide an objective measurement both team and individual skills, abilities, and knowledge. This assessment identifies both strengths and content weaknesses that can be addressed in training.
2. Curriculum Development
SiteLogic has a library of content for training, but we want to make the content as relevant to your team as possible. This can be as simple as adjusting content and activities to your industry, or we can develop actual work projects as part of the workshop. This is available to companies that would like their analytics and marketing strategy to be an integral part of the training.
3. Training…Delivered
Dynamic Presentations
No Boring Lectures!Practical, Hands-On Content
While there are lectures, the workshop isn’t built on them. Matt keeps the workshop moving with practical, real-world scenarios that inform and inspire.
“Was a great workshop! Matt is an engaging presenter and made the content relatable, interactive, and fun.”
– USG Corporation
Team Activities
Learn by DoingReinforce Learning
Put concepts into practice through engaging team activities. Build teamwork, motivation, and insights through relevant hands-on projects designed to challenge.
“I was impressed with the group activities; they really made me think and apply what I was learning.”
– Lenovo
Assessments
Proof of LearningMeasurable Outcomes
Each training module contains clear learning objectives and outcome assessments. Attendees demonstrate that the skills are realized and acquired.
“I was pleasantly surprised by how fun and educational the group activities were!”
– Survey Monkey
“Matt created a customized, first-class curriculum. His content and his delivery has all been stellar, and we’re looking forward to the next round of training.”
Mark T. -Experian
Our Most Popular Workshops
“I am still telling people that your seminar was the best continuing education experience I’ve had.”
Barbara B. – Blue Cross Blue Shield