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Content Marketing Articles:
Is Digital Marketing Certification Worth It?
Is digital marketing certification a wise investment? Explore the benefits, ROI, and career advancements it offers. Make an informed decision today.
Data Storytelling: How Marketers Can Communicate Impact and Secure Their Skills in the Age of AI
Unlock the power of data storytelling for marketers in the AI era. Learn how narrative techniques enhance engagement and drive results in your campaigns.
My Interview on the SEO Unscripted podcast
I recently had the privilege to be on the SEO Unscripted podcast. Your can listen to it here: https://the-unscripted-seo-interview-podcast.castos.com/episodes/from-newspapers-to-neural-networks-matt-bailey-on-30-years-of-digital-marketing-evolutionWhat follows is a transcript/article from the podcast, but I highly encourage you to go listen to [...]
Defining the Difference between Certificates and Certification in Digital Marketing
Decoding Digital Marketing Certificates and Certifications: Defining the Standards for Industry Recognition One of these is not like the other. In today's competitive job market, individuals seek various credentials to stand out from the [...]
Is a Certification Important for Digital Marketing?
Why is Certification Critical for Digital Marketing Careers? Digital marketing has become an essential component for businesses seeking growth and success in today's digital age. In this fast-paced field, staying ahead of the curve [...]
SiteLogic launches digital marketing certification courses
SiteLogic launches digital marketing certification courses which feature more learning by doing, less watching video. Students who’ve completed Matt Bailey’s preparatory course on LinkedIn are earning 87.32% pass rate on OMCA exam, among the [...]
TechCred Ohio Training: OMCA Certified Digital Marketing Professional
Certified Digital Marketing Professional Training SiteLogic Training offers a 40-hour online coached course to learn the skills and competencies needed for OMCA certification. What is the OMCA certification? The Online [...]
Avoid Lame LinkedIn Invitations – Networking Takes Work!
Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
Avoiding Shiny Object Spending
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who [...]
Too Much Data, Not Enough Insight
That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze [...]
Procter & Gamble v Amazon
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating [...]
Data Requires Trust
Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had sent a "For Sale" sign that [...]
The Overlooked Marketing Channel: Customer Referrals
In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we tend to get wrapped up [...]
Simple Sales Wisdom: Follow-up after the Sale
The Amazing Follow-Up Benefits of a Welcome Series Email One of the more interesting psychological phenomenon surrounding sales is the concept of the post-purchase regret or “buyers remorse.” Buyers remorse is a common experience [...]
How Technology can Improve Your Speaking and Presentations
The past few months have been busy on the speaking circuit. I love traveling to new cities and meeting people in different industries. It's always a fun time to spend learning about an industry [...]
Simple Sales Techniques: My “Yes, but” Rule
How to Screen Prospects Great Clients My consulting company, SiteLogic, has a steady stream of prospects that we have to work through. Since I've been in sales for over 30 years now, I find that [...]