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Data Requires Trust
Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had sent a "For Sale" sign that [...]
Make Your Business Bigger by Marketing Smaller
Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The reasoning behind that simple statement [...]
A (Profit) Margin of Importance
Overwhelming Data Making sales is one thing, making money is another. In working with so many people over the year, it is wonderful to be a part of amazing discussions and learn insights [...]
False Correlations: When actions don’t follow goals
It's a disease. One that proliferates the minds of even the most practiced and experienced marketers. Equivocating actions to results, even though upon reflection or examination, it is clear that the action does not match the [...]
Save Time & Resources: Stop Reporting Irrelevant Information
Reports Show Your Company Culture When working with companies, one of the main things I look for is the reporting system and what information is being delivered every month. The reports are always interesting, as [...]
Interpreting Analytics – Things to Remember & Consider in Your Reports
Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or [...]
Four Features to Save You Time in Analytics
Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or [...]
Big Numbers Lie – Ego Edition
Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate a sense of accomplishment, movement [...]
Turn Data Into Action with 3 Questions
Are Your Analytics Reports From the Stone Age? Sadly, I find that many companies are still reporting "Caveman Analytics" Unique Visitors Avg. Time on Site Page Views. Engagement Rate Impressions I call this Caveman Analytics [...]
Caveman Analytics
I couldn’t believe it when i saw it, but here it was. A national retailer sent me the analytics reports that their SEO company was giving them. In exchange for paying this SEO company thousands [...]
Google Analytics Limits Marketers – Claims “Privacy”
An interesting move from Google has search marketers reacting in anger, amazement and disgust. Google, after years of providing search referral information, has decided that users that are “logged-in” to Google will no longer have [...]
Google Analytics and Bounce Rate Loyalty
Bounced visitors are worthless right? Not necessarily, they may be loyal to you, and visit many times.
Analytics – Fun and Easy Part 3: Segmentation Finds Motivation
Part 1: Analytics: Is it Fun or Easy? Part 2: Ambiguity is Opportunity Part 3: Segmentation Finds Motivation Why Segmentation? Segmentation is the principle that people come to the website for many different reasons, they [...]
Analytics: Is it Fun or Easy? Part 2- “Ambiguity is Opportunity”
Part 1: Is Analytics Fun or Easy Part 2: Ambiguity is Opportunity Hamster-Wheel Analytics From Part 1, setting goals is the first and only place to start when developing an analytics strategy. Otherwise, the analyst [...]
Website Analytics – is it Fun or Easy? Part 1
Hearing the questions from so many that come to my seminars, one would think that analytics was difficult or hard to grasp. Seriously, it has caused great wonder as to why the concept of analytics [...]
Analytics As a Subversive Activity
Your analyst is the most dangerous person in your company. A good analyst is one that cannot be trusted to follow the company line. They probably always ask for proof or data to back up [...]