Digital Marketing Careers & Education
Whether you’re just starting out or leveling up your skills, you’ll find expert advice on certifications, career paths, and in-demand competencies that employers value.
We break down what matters—so you can focus on gaining the knowledge, credentials, and confidence to advance your career
Digital Marketing Careers & Education Articles:
Is Digital Marketing Certification Worth It?
Is digital marketing certification a wise investment? Explore the benefits, ROI, and career advancements it offers. Make an informed decision today.
Data Storytelling: How Marketers Can Communicate Impact and Secure Their Skills in the Age of AI
Unlock the power of data storytelling for marketers in the AI era. Learn how narrative techniques enhance engagement and drive results in your campaigns.
Defining the Difference between Certificates and Certification in Digital Marketing
Decoding Digital Marketing Certificates and Certifications: Defining the Standards for Industry Recognition One of these is not like the other. In today's competitive job market, individuals seek various credentials to stand out from the [...]
Is a Certification Important for Digital Marketing?
Why is Certification Critical for Digital Marketing Careers? Digital marketing has become an essential component for businesses seeking growth and success in today's digital age. In this fast-paced field, staying ahead of the curve [...]
SiteLogic launches digital marketing certification courses
SiteLogic launches digital marketing certification courses which feature more learning by doing, less watching video. Students who’ve completed Matt Bailey’s preparatory course on LinkedIn are earning 87.32% pass rate on OMCA exam, among the [...]
TechCred Ohio Training: OMCA Certified Digital Marketing Professional
Certified Digital Marketing Professional Training SiteLogic Training offers a 40-hour online coached course to learn the skills and competencies needed for OMCA certification. What is the OMCA certification? The Online [...]
Procter & Gamble v Amazon
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating [...]
How Technology can Improve Your Speaking and Presentations
The past few months have been busy on the speaking circuit. I love traveling to new cities and meeting people in different industries. It's always a fun time to spend learning about an industry [...]
Simple Sales Techniques: My “Yes, but” Rule
How to Screen Prospects Great Clients My consulting company, SiteLogic, has a steady stream of prospects that we have to work through. Since I've been in sales for over 30 years now, I find that [...]
5 Storytelling Lessons for Effective Communication
Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story that are just as effective [...]
Communicate Data with Stories
Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow to a PowerPoint presentation. They [...]
5 Semi-Pro Speaking Tips
Not one of "those" lists to improve your speaking. In the past few months, I've been seriously underwhelmed by the amount of articles online that claim to be full of "speaking tips." Attention to [...]
Presentation Tips: Drop the Idioms
Improving your Speaking and Presentation Skills I'll never forget the experience. It was one of the funniest, if not horrifying examples of an idiom gone wrong. The Danger of Idioms I was speaking at a [...]
5 Ways to Work Deliberately + 1 Challenge to Work Profitably
Work Deliberately and Profitably Remove distractions – work intently Yesterday, I wrote about the choice to go about my day and my work by being deliberate. Instead of attempting to do 5 things [...]
5 Steps to Better Presentations
Make Your Presentations Memorable On average I speak about 40 times a year at conferences, events and in-house training. When I am speaking at conferences, I always like to sit in on other speakers to [...]
The Worst Chart I’ve Ever Seen
Are You Suffering from Bad Data? A few months ago, a client sent me a report that they were getting from a vendor. Their request was that I "interpret" the data, as it was not [...]