Avoiding Shiny Object Spending

2018-10-04T20:37:59+00:00

So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, [...]

Avoiding Shiny Object Spending2018-10-04T20:37:59+00:00

Procter & Gamble v Amazon

2022-03-03T18:37:00+00:00

Procter & Gamble is going head-to-head with an 800-pound gorilla.  Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and [...]

Procter & Gamble v Amazon2022-03-03T18:37:00+00:00

Communicate Data with Stories

2021-12-16T22:03:51+00:00

Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow [...]

Communicate Data with Stories2021-12-16T22:03:51+00:00

Analytics in Football Terms

2021-12-16T22:33:27+00:00

As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football [...]

Analytics in Football Terms2021-12-16T22:33:27+00:00

A Solution to Not Provided Channel Data

2021-12-16T22:40:54+00:00

Not Provided If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side [...]

A Solution to Not Provided Channel Data2021-12-16T22:40:54+00:00
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