[Podcast] Privacy, Data Ownership, & Google Analytics
Matt Bailey2022-03-19T01:10:22+00:00Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you [...]
Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you [...]
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, [...]
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and [...]
Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story [...]
Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow [...]
Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The [...]
What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being [...]
As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football [...]
Work Deliberately and Profitably Remove distractions – work intently Yesterday, I wrote about the choice to go about my day and my work by being deliberate. Instead of [...]
Not Provided If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side [...]