24 08, 2021

[Podcast] Privacy, Data Ownership, & Google Analytics


Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy. Listen in to learn what Stéphane means by #NoConsentNoTracking! In the last half of the show, Matt and Stéphane discuss the problems with Google's G4 Analytics rollout and development. Does Google really know their audience? Featured Guest: Stéphane Hamel Digital marketer, analyst, speaker, [...]

[Podcast] Privacy, Data Ownership, & Google Analytics2021-08-24T13:05:19+00:00
4 10, 2018

Avoiding Shiny Object Spending


So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who could amplify the brand's message to legions of new followers. Brands like Unilever pay for exposure based on the size of the influencer's audience. The more followers an influencer has, the more brands will pay to reach them. Of course, successful influencer marketing depends on one very important thing... Those loyal followers need to be real people who actually trust, and act on, what the influencer [...]

Avoiding Shiny Object Spending2018-10-04T20:37:59+00:00
20 09, 2018

Procter & Gamble v Amazon


Procter & Gamble is going head-to-head with an 800-pound gorilla.  Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating the lunch of some of the planet’s biggest competing brands. Procter & Gamble, the world’s largest advertiser across its 50 brands, was forced to reassess their approach to digital marketing management in an effort to get more effective, efficient, and competitive with their marketing spend. So they set a goal: Save $400 million by 2021 by changing the way they work with agencies. First, to reduce dependence [...]

Procter & Gamble v Amazon2018-10-02T19:51:56+00:00
2 10, 2014

5 Storytelling Lessons for Effective Communication


Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story that are just as effective when making a presentation.  Your presentation can be about anything, but to keep the attention of your audience... Here are 5 C's of Effective and Memorable Storytelling:   Clarity: Focus on your primary message. Leave details or distracting information to the side. In storytelling, the most basic storyline is in 3 parts. We are presented a situation, that is then upset, and then re-set. All stories [...]

5 Storytelling Lessons for Effective Communication2017-08-25T14:35:50+00:00
30 09, 2014

Communicate Data with Stories


Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow to a PowerPoint presentation. They are flat, boring, repetitive, and disengaging. The problem is that people do not care about data. Unless you provide a reason for them to care. They key is the connection. Stories are the most powerful form of persuasion. They communicate emotion, logic and develop credibility by the presentation. Data does not have to be boring. In this age of analytics, data visualization  and graphical tools, data [...]

Communicate Data with Stories2017-08-25T14:35:50+00:00
3 04, 2014

Make Your Business Bigger by Marketing Smaller


Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The reasoning behind that simple statement is that we tend to get distracted or impressed by large numbers, and rarely take the time to understand the context behind them. How do we get dazzled by big numbers?  Here are two examples: 1. Dell's revenue from Twitter One of the more impressive claims for use of Twitter is how Dell was able to make millions by using Twitter as a customer service and [...]

Make Your Business Bigger by Marketing Smaller2020-01-09T19:51:58+00:00
25 02, 2014

Do You have a Marketing Problem or Process Problem?


What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being inside an organization and part of a multifunctional organism that prevents us from being able to see all of the components that must work together to accomplish objectives. This is why consultants are such a necessary evil (not that I'm calling myself evil) to bring a fresh set of eyes, as well as experience in seeing similar problems in similar businesses. The common themes There are usually two [...]

Do You have a Marketing Problem or Process Problem?2018-10-15T16:49:06+00:00
31 01, 2014

Analytics in Football Terms


As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football is also one of my passions. Because of this, I decided to combine two of my favorite things to help you understand "the game of analytics" in football terms. Possessions are like Acquisition How you acquire visitors to your website is equivalent to how you acquire possessions in football. There are different ways to acquire traffic to your website just like there are different ways to acquire the ball. Direct Traffic is [...]

Analytics in Football Terms2017-08-25T14:35:51+00:00
7 01, 2014

5 Ways to Work Deliberately + 1 Challenge to Work Profitably


Work Deliberately and Profitably Remove distractions – work intently Yesterday, I wrote about the choice to go about my day and my work by being deliberate.  Instead of attempting to do 5 things at once, do one thing at a time, complete it and move on.  Be deliberate about the work, the task or whatever it is you intend to do.  Stop multitasking!  Here are ways that I have developed behaviors to be more deliberate about the way that I work and 'seize the workday': Turn off email.  This was my toughest challenge.  Resisting the urge to constantly clear [...]

5 Ways to Work Deliberately + 1 Challenge to Work Profitably2017-08-25T14:35:52+00:00
17 12, 2013

A Solution to Not Provided Channel Data


If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side bar. While re-learning the location of these features may be a bit like going from riding a tricycle to learning to balance on a bicycle, Google has improved the information being presented in these reports overall. The Overview Report This report gives analysts a great visual representation of how visitors are being acquired, how they are behaving, and how they are converting. The Channels Report This report is also an improvement from the [...]

A Solution to Not Provided Channel Data2017-08-25T14:35:52+00:00
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