[Podcast] Privacy, Data Ownership, & Google Analytics
Matt Bailey2022-03-19T01:10:22+00:00Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you [...]
Avoiding Shiny Object Spending
Matt Bailey2018-10-04T20:37:59+00:00So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, [...]
Procter & Gamble v Amazon
Matt Bailey2022-03-03T18:37:00+00:00Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and [...]
5 Storytelling Lessons for Effective Communication
Matt Bailey2021-12-16T22:02:25+00:00Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story [...]
Communicate Data with Stories
Matt Bailey2021-12-16T22:03:51+00:00Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow [...]
Make Your Business Bigger by Marketing Smaller
Matt Bailey2021-12-16T22:18:30+00:00Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The [...]
Do You have a Marketing Problem or Process Problem?
Matt Bailey2021-12-16T22:28:49+00:00What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being [...]
Analytics in Football Terms
Jared2021-12-16T22:33:27+00:00As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football [...]
5 Ways to Work Deliberately + 1 Challenge to Work Profitably
Matt Bailey2021-12-16T22:39:00+00:00Work Deliberately and Profitably Remove distractions – work intently Yesterday, I wrote about the choice to go about my day and my work by being deliberate. Instead of [...]
A Solution to Not Provided Channel Data
Jared2021-12-16T22:40:54+00:00Not Provided If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side [...]