[Podcast] Let’s Get Nice!
Matt Bailey2022-09-14T10:50:00-04:00Let's Get Nice! Let's Get Nice! Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts [...]
[Podcast] Marketing Space: The Final Frontier
Matt Bailey2022-08-17T11:33:36-04:00How Do You Market Outer Space? Marketing Space Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space [...]
[Podcast] Defining Social Media, Part 3. Social Commerce, Advertising & Analytics
Matt Bailey2022-08-09T12:20:11-04:00Defining Social Media Marketing, Part 3! Defining Social Media Marketing, Part 3 Did you miss the first parts? Here is Defining Social Media Marketing, [...]
[Podcast] Privacy, Data Ownership, & Google Analytics
Matt Bailey2022-03-19T01:10:22-04:00Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you [...]
Avoiding Shiny Object Spending
Matt Bailey2018-10-04T20:37:59-04:00So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, [...]
Procter & Gamble v Amazon
Matt Bailey2022-03-03T18:37:00-05:00Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and [...]
5 Storytelling Lessons for Effective Communication
Matt Bailey2021-12-16T22:02:25-05:00Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story [...]
Communicate Data with Stories
Matt Bailey2021-12-16T22:03:51-05:00Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow [...]
Make Your Business Bigger by Marketing Smaller
Matt Bailey2021-12-16T22:18:30-05:00Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The [...]
Do You have a Marketing Problem or Process Problem?
Matt Bailey2021-12-16T22:28:49-05:00What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being [...]