On Building Loyal Customer Relationships


Loyalty and Data Privacy What? Me Worry? As an online marketer, I am very intrigued by the technological ability to gather so much information about buyer segments, loyalty marketing and [...]

On Building Loyal Customer Relationships2021-12-17T14:55:47-05:00

Improve Your Marketing Today


What can you do to improve your online marketing today? The problem with this question is that it implies that there is a list already in existence that you can [...]

Improve Your Marketing Today2021-12-17T16:09:03-05:00

Four Features to Save You Time in Analytics


Finding the most valuable data for your business within Analytics can be tedious work.  You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget [...]

Four Features to Save You Time in Analytics2021-12-17T18:13:53-05:00

Big Numbers Lie – Ego Edition


Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate [...]

Big Numbers Lie – Ego Edition2021-12-17T18:16:45-05:00

Clicks, Conversions and Costs


What are you measuring? In the sessions I teach around the US and around the world, I find that people have been programmed to think in terms of clicks.  Clicks, [...]

Clicks, Conversions and Costs2021-12-17T18:24:14-05:00
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