On Building Loyal Customer Relationships

2021-12-17T14:55:47-05:00

Loyalty and Data Privacy What? Me Worry? As an online marketer, I am very intrigued by the technological ability to gather so much information about buyer segments, loyalty marketing and [...]

On Building Loyal Customer Relationships2021-12-17T14:55:47-05:00

Improve Your Marketing Today

2021-12-17T16:09:03-05:00

What can you do to improve your online marketing today? The problem with this question is that it implies that there is a list already in existence that you can [...]

Improve Your Marketing Today2021-12-17T16:09:03-05:00

Four Features to Save You Time in Analytics

2021-12-17T18:13:53-05:00

Finding the most valuable data for your business within Analytics can be tedious work.  You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget [...]

Four Features to Save You Time in Analytics2021-12-17T18:13:53-05:00

Big Numbers Lie – Ego Edition

2021-12-17T18:16:45-05:00

Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate [...]

Big Numbers Lie – Ego Edition2021-12-17T18:16:45-05:00

Clicks, Conversions and Costs

2021-12-17T18:24:14-05:00

What are you measuring? In the sessions I teach around the US and around the world, I find that people have been programmed to think in terms of clicks.  Clicks, [...]

Clicks, Conversions and Costs2021-12-17T18:24:14-05:00
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