Make Your Business Bigger by Marketing Smaller
Matt Bailey2021-12-16T22:18:30-05:00Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The [...]
Do You have a Marketing Problem or Process Problem?
Matt Bailey2021-12-16T22:28:49-05:00What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being [...]
Analytics in Football Terms
Jared2021-12-16T22:33:27-05:00As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football [...]
5 Ways to Work Deliberately + 1 Challenge to Work Profitably
Matt Bailey2021-12-16T22:39:00-05:00Work Deliberately and Profitably Remove distractions – work intently Yesterday, I wrote about the choice to go about my day and my work by being deliberate. Instead of [...]
A Solution to Not Provided Channel Data
Jared2021-12-16T22:40:54-05:00Not Provided If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side [...]
False Correlations: When actions don’t follow goals
Matt Bailey2021-12-16T22:45:58-05:00It's a disease. One that proliferates the minds of even the most practiced and experienced marketers. Equivocating actions to results, even though upon reflection or examination, it is clear that the [...]
Save Time & Resources: Stop Reporting Irrelevant Information
Matt Bailey2021-12-16T23:06:20-05:00Reports Show Your Company Culture When working with companies, one of the main things I look for is the reporting system and what information is being delivered every month. The [...]
On Building Loyal Customer Relationships
Matt Bailey2021-12-17T14:55:47-05:00Loyalty and Data Privacy What? Me Worry? As an online marketer, I am very intrigued by the technological ability to gather so much information about buyer segments, loyalty marketing and [...]
Interpreting Analytics – Things to Remember & Consider in Your Reports
Jared2021-12-17T16:05:33-05:00Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget [...]
Planning for Success with your Content Marketing
Matt Bailey2021-12-17T16:08:14-05:00How Effective is your Marketing Plan? How much of your day is spent Reacting? It's a curious question, and one that I would love to see a poll taken among [...]