Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content.
However, at the same time Google discontinued AMP, which publishers had to invest heavily to maintain their presence in the search results. These changes will strain the Google-publisher relationship even further.
Even more, because of the technical nature of the update, many businesses are simply unable to do much to accommodate this. Either legacy code that can’t be changed or 3rd party Content Management Systems that all have their own nuances, it is mainly on them to accommodate this update.
But are businesses reacting to Google like they used to? Has the Big G lost credibility over the past few years? With the push back on Google eliminating cookies and the massive revolt against Google’s cookie alternative, FLOC (WordPress, Amazon, to name a few), it had to be shelved. It seems like people are pushing back on the Google dictatorship.
Our advice: Don’t panic, watch, and see how these changes play out.
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