Discover the Power of Search Engine Optimization
Search engine optimization (SEO) is the foundation of online marketing.
SEO positions your website in front of the right audiences, drives qualified traffic, and develops long-term business growth. But SEO is evolving fast. With the rise of AI Overviews and changing search behavior, staying visible requires more than keywords, it demands strategic thinking, technical know-how, and adaptability.
This collection of SEO-focused podcast episodes features in-depth interviews with industry experts who share proven tactics, current challenges, and future trends. Whether you’re refining your content strategy, improving site performance, or navigating the impact of AI in search, these conversations will help you apply what works and stay ahead.
SEO Marketing Episodes:
Defining Social Media, Part 3. Social Commerce, Advertising & Analytics
Defining Social Media Marketing, Part 3! Defining Social Media Marketing, Part 3 Did you miss the first parts? Here is Defining Social Media Marketing, Part 1 and Defining Social [...]
7 Skills That Never Go Out of Style – Media Literacy
7 Digital Marketing Skills That Never Go Out of Style Skill #1: Media Literacy Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills [...]
Defining Social Media, Part 2. Content Marketing, Influencers, & Audiences
Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences Defining Social Media Marketing, Part 2 Did you miss the first part? Here is Defining Social Media Marketing, [...]
7 Digital Marketing Skills That Never Go Out of Style
7 Digital Marketing Skills That Never Go Out of Style Invest in the individual instead of investing in trends. In the single shot episodes, Matt will respond to listener [...]
Defining Social Media, Part 1. Channels, Platforms, & Changing Rules
Defining Social Media Marketing, Part 1 Channels, Platforms, & Changing Rules Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing [...]
Everything is Fake! ClickBait, Fake News, and Filters
Everything is Fake! Single Shot episode with Matt Bailey We live in a (digital) world of fakes, frauds, and filters. From inflated user counts to clickbait headlines and filtered [...]
The Open Mic of the Internet: Why Podcasts Still Feel Free
Podcasting as Counter Narrative Decolonization through the Podcast Medium Podcasting enables voices to be heard. Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this [...]
Why a Podcast? Moving from Pages to Podcasts
Why a Podcast? Podcasts versus Pages: Visitor Engagement and Audience Interaction In this single shot episode, Matt talks about online engagement, the nature of podcasting as a [...]
Let’s Agree to Disagree: Social Media Conversations in the Digital Age
Let's Agree to Disagree A blueprint for building bridges instead of walls Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new [...]
Build Your Brand and Your Business Through Personal Networking
The Value of Networking The Value of Networking I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could [...]
Reduce Stress, Avoid Burnout, and Increase Productivity
Avoid Burnout and Increase Productivity Reduce Stress and Increase Productivity For any business professional, burnout can be just around the corner. There are many warning signs, but we seem [...]
Marketing with Memes: How to Use Internet Culture for Brand Growth
Marketing with Memes: The Art of Digital Persuasion Your customers scroll past banner ads without a second thought. They skip video pre-roll. They've developed immunity to most marketing messages. But show them [...]
How to Start a Business? Where Do You Start?
Starting a Business? Where Do You Start? What does it take to start your own business? Starting your own business isn't just a consideration, it's a valid career choice! [...]
Why Doesn’t Anyone Talk About the Long Tail Anymore?
Why Doesn't Anyone Talk About the Keyword Long Tail Anymore? Remember the Long Tail? When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took [...]
Reduce Programmatic Ad Fraud with Analytics
Turn the Tide on Programmatic Fraud with Analytics Turn the Tide on Programmatic Ad Fraud with Analytics Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk [...]
Creating and Training Content Creators – Dubai Edition
Creating Arabic Influencers Creating Arabic Influencers Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. Meet Rashid Al Awadhi, who [...]