Discover the Power of Search Engine Optimization
Search engine optimization (SEO) is the foundation of online marketing.
SEO positions your website in front of the right audiences, drives qualified traffic, and develops long-term business growth. But SEO is evolving fast. With the rise of AI Overviews and changing search behavior, staying visible requires more than keywords, it demands strategic thinking, technical know-how, and adaptability.
This collection of SEO-focused podcast episodes features in-depth interviews with industry experts who share proven tactics, current challenges, and future trends. Whether you’re refining your content strategy, improving site performance, or navigating the impact of AI in search, these conversations will help you apply what works and stay ahead.
SEO Marketing Episodes:
Marketing’s Meaningless Language Problem
Marketing's Meaningless Language Problem Marketing has a problem with language...it's meaningless. From impressions to engagement to brand love, marketers have a problem with language. Words have been emptied of [...]
What Does it Take to Start a Business? Lessons in Entrepreneurship
Starting Your Own Business There have been more searches on Google for "start a business" than "find a job." If starting a business is in your thoughts, then you [...]
Google Ads Automation vs Control: What Paid Search Marketers Need to Know
Google Ads Automation vs Control Brad Geddes started in paid search in 1998. Over two decades watching Google Ads evolve from something marketers could actually control into whatever this black box situation is now. And [...]
Preparing and Developing Holiday Marketing Emails
The Most Wonderful Time of the Year: Black Friday and Holiday Email Campaigns The Most Wonderful Time of the Year for Holiday Email Marketing Many retailers make 50-75% of [...]
Examining the Customer Journey
Building the Customer Journey What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't just wake up and decide [...]
The Rich Investment of Multicultural Marketing
The Rich Investment of Multiculturalism While this conversation takes place during Hispanic Heritage Month, this conversation with Gaby was long overdue, and it certainly won't be the last. Multiculturalism [...]
Why is SEO so Undervalued?
Why is SEO so Undervalued? Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to [...]
[Podcast] Privacy, Data Ownership, & Google Analytics
Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and [...]
Marketing Therapy: How to Overcome Corporate Culture
Marketers, We're All In This Together. Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers (ANA), we [...]
Google Strong-Arms an Algorithm Update: Core Web Vitals
Google, The 800-pound internet gorilla, forces an update. Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the [...]
6 SEO Myths Still Killing Rankings in 2025
SEO Myths That Refuse to Die (And Why They're Hurting Your Rankings) Digital marketing is hot. AI is hot. SEO is hot/cold/dying/more important than ever/ (Depends on the day, right?)... LinkedIn's Job's [...]
What Modern Marketing Can Learn From Ancient Philosophy?
Stop Training Skills. Start Training Wisdom. Most corporate training programs focus on skills. Communication skills, leadership skills, technical skills. We break down workplace challenges into neat categories and attack them [...]
Interview with Mark Schaefer about the Influencer “Minor Leagues”
The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are [...]
Questions About Questions: Why We’ve Lost the Ability to Ask Them
How to Ask (Great) Questions Guest: Norah Jones Educator, Linguist Principle, Fluency Consulting Nobody asks good questionsA few years ago, a study on B2B sales examined [...]
Are You Building or Eroding Trust Through Your Digital Marketing?
How Valuable is Trust? John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. [...]
‘Straight Outta Context’ with T Adeola Osinubi
What is the Value of a Formal Education in Digital Marketing? Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only [...]