Make Your Business Bigger by Marketing Smaller
Matt Bailey2021-12-16T22:18:30-05:00Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The [...]
A Solution to Not Provided Channel Data
Jared2021-12-16T22:40:54-05:00Not Provided If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side [...]
False Correlations: When actions don’t follow goals
Matt Bailey2021-12-16T22:45:58-05:00It's a disease. One that proliferates the minds of even the most practiced and experienced marketers. Equivocating actions to results, even though upon reflection or examination, it is clear that the [...]
Four Features to Save You Time in Analytics
Jared2021-12-17T18:13:53-05:00Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget [...]
Color, Contrast and Text Size
Matt Bailey2021-12-17T19:01:56-05:003 of the most important elements in designing the content of a webpage are color, contrast and font size. These three elements are amazingly useful when used properly, and mean [...]
Analytics – Fun and Easy Part 3: Segmentation Finds Motivation
Matt Bailey2021-12-17T20:04:51-05:00Part 1: Analytics: Is it Fun or Easy? Part 2: Ambiguity is Opportunity Part 3: Segmentation Finds Motivation Why Segmentation? Segmentation is the principle that people come to the website [...]