When Bad Reviews go Good
Matt Bailey2017-08-25T14:36:08-04:00I am a strong advocate for customer reviews on websites, Studies have shown that they are used by many consumers and have a direct impact on people making a decision, [...]
Interested in Viral Marketing? Give me something to talk about.
Matt Bailey2024-03-19T17:31:30-04:00In the Most Obvious Headline of the Year, eMarketer tells us that “Poor Content Makes Viral Marketing Fizzle.” Really. Jupiter Research reports that only 15% of viral campaigns get passed [...]
Airline Delays and Word of Mouth.
Matt Bailey2024-03-20T13:50:33-04:00Anyone who has flown has probably experienced the unfortunate delays that are consistently plaguing the airline industry. As much as I travel, I expect it, however it has been rare. [...]
The Rules of the Conversation
Matt Bailey2017-08-25T14:36:08-04:00Scenario #1: You are in a conversation at a party, maybe with one or two other people, and someone comes up, interrupts, and starts talking about something completely different. They [...]
Social Traffic: Useless Gossip or Powerful Word of Mouth
Matt Bailey2024-03-19T17:14:37-04:00From the earlier article that I wrote, Social Media Under the Microscope, a lot of conversation was spawned as a result of the data findings. Many questions seemed to have [...]
The Three C’s of Marketing: Revisited – Content, Context, Community
Matt Bailey2024-03-19T16:54:32-04:00In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape Marketing. However, in a recent business meeting, an associate explained their [...]
Social Media – Under the Microscope
Matt Bailey2024-03-19T17:11:22-04:00There has been a stir in the SEO community; the buzz this past year has been all about social media. Getting your site listed on Digg, StumbleUpon, Reddit, whatever the [...]
Three Downsides to Social Media
Matt Bailey2020-01-09T19:44:44-05:00Many articles in the past months have left people wondering as to the future of social media sites such as DIGG, Del.icio.us, Reddit, Netscape, and many others. Lee Odden shared [...]
The Difference Between the What and the WHY
Matt Bailey2020-01-09T19:44:44-05:00A timeless post has been made at the Church of the Customer Blog. It is a post that will most likely receive little attention – inverse to the attention that [...]