[Podcast] Privacy, Data Ownership, & Google Analytics
Matt Bailey2022-03-19T01:10:22-04:00Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you [...]
[Podcast] Therapy for Marketers
Matt Bailey2022-03-19T01:12:12-04:00Marketers, We're All In This Together. Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association [...]
Endless Coffee Cup Podcast #24: “Disrupting Sport”
Matt Bailey2021-08-03T17:12:30-04:00Disrupting Sport In this podcast we go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio [...]
Endless Coffee Cup Podcast: “Measuring Usability”
Matt Bailey2021-08-25T20:25:20-04:00Usability & Analytics My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific "where to [...]
Endless Coffee Cup podcast: “Sexy Data”
Matt Bailey2021-08-16T17:47:58-04:00Sexy Data In this podcast, "Sexy Data," Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The [...]
The Worst Chart I’ve Ever Seen
Matt Bailey2021-12-17T18:31:40-05:00Are You Suffering from Bad Data? A few months ago, a client sent me a report that they were getting from a vendor. Their request was that I "interpret" the [...]
Becoming a Data-Based Business: Knowing What to Do, Why and When.
Matt Bailey2021-12-17T18:57:57-05:00Finding the "It" Factor One of the more interesting things about running an online marketing agency is trying to find common factors among those employees and associates that are [...]
Analytics is Not a Passive Activity
Matt Bailey2017-08-25T14:36:12-04:00I’m surprised by the number of people that fire up their analytics programs and blindly expect to be “spoken to” about the status of the site. I’m not sure what [...]