In this podcast, “Sexy Data,” Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results.
The headlines lead us into areas of client expectations and asking better questions about your target market. Matt loses his mind over a headline about “Big Data” which brings us into a discussion about data, customers and customer relationships. Of course, ‘Sexy Data’ comes up as the alternative to Big Data and Small Data.
Referrals, client & customer relationships dominate the rest of the discussion. We ponder about why businesses spend so much more time on customer acquisition rather than developing the customer relationships that they already have? Do businesses realize the treasure trove of business data and analytics available from mining their own customer base?
For this episode, Matt & Sue are both drinking the local “House Blend.” Sue takes cream, Matt drinks it black.