Engagement: What Is It?
Ben2021-12-17T21:06:32-05:00What is Engagement? At the recent eMetrics conference in Toronto, Canada, I heard a number of people talk about site engagement. They all seemed to have their own idea of [...]
Concerned about the Recession? Invest in your Website!
Matt Bailey2024-03-19T17:01:18-04:00The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this [...]
Marketing without Metrics?
Matt Bailey2024-03-19T17:48:24-04:00Mike Moran from IBM made a very insightful post a few weeks back. Unfortunately, I don’t think it received the attention that it should have. It really is the frustration [...]
3 Principles of International Website SEO
Matt Bailey2024-03-19T17:42:10-04:00I have always fielded questions concerning international strategies, primarily that of US-based companies branching into Spanish-language websites or content. However, the frequency of these questions have increased the past few [...]
Social Traffic: Useless Gossip or Powerful Word of Mouth
Matt Bailey2024-03-19T17:14:37-04:00From the earlier article that I wrote, Social Media Under the Microscope, a lot of conversation was spawned as a result of the data findings. Many questions seemed to have [...]
No Goals – No Analytics!
Matt Bailey2007-05-03T11:50:43-04:00I was reviewing some old articles on analytics when I caught last summer's DM News Report on Analytics (PDF). I was impressed at the amount of information contained about the [...]
Analytics According to Captain Kirk
Matt Bailey2024-03-19T17:33:37-04:00The Red Shirt Phenomenon In my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of [...]
American Idol: Increased traffic, fewer conversions, buzz kill
Matt Bailey2024-03-19T17:54:17-04:00“Audience growth doesn't necessarily mean sales growth.” . . . Now where have I heard this before? Ben cites some amazing statistics of the phenomenon that is American Idol. As [...]
Social Media – Under the Microscope
Matt Bailey2024-03-19T17:11:22-04:00There has been a stir in the SEO community; the buzz this past year has been all about social media. Getting your site listed on Digg, StumbleUpon, Reddit, whatever the [...]
The Lost Art of Sales
Matt Bailey2024-03-19T17:09:20-04:00Search seems to be at the top of mind for companies and entrepreneurs that develop sites and expect the world to come, much like the proverbial mousetrap. Unfortunately, the best [...]