December 2021
[Podcast] Google Ads: Search and Display
Google Ads: Search and Display How can we handle the increasing complexity of Google Ads? Matt talks with Google Ads expert Brad Geddes about the recent changes to Google [...]
November 2021
[Podcast] Holiday Emails: The Most Wonderful Time of Year
The Most Wonderful Time of the Year: Black Friday and Holiday Email Campaigns The Most Wonderful Time of the Year for Holiday Email Marketing Many retailers make 50-75% of [...]
October 2021
[Podcast] Examining the Customer Journey
Building the Customer Journey What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't just wake up and decide [...]
September 2021
[Podcast] The Rich Investment of Multicultural Marketing
The Rich Investment of Multiculturalism While this conversation takes place during Hispanic Heritage Month, this conversation with Gaby was long overdue, and it certainly won't be the last. Multiculturalism [...]
[Podcast] Why is SEO so Undervalued?
Why is SEO so Undervalued? Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to [...]
August 2021
[Podcast] Privacy, Data Ownership, & Google Analytics
Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and [...]