About Matt BaileyMatt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.
Usability & Analytics
My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific “where to start” advice for anyone wishing to improve their business through user experience. You may be surprised to find that as an analyst, Ben starts with usability!
We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the website experience, increase conversions and find problems. The point Ben makes is that most testing does not have to start with analytics, rather it should start by simply working through the website and discovering problems.
Of course, we relate plenty of our examples from working together and talk about how the simplest tests provided the greatest amount of results. Those companies didn’t need data scientists or Big Data, rather they simply needed to see the experience from the user’s point of view. Doing so, drastically increased their revenue.
Steps to Take for Your Testing
Finally, we leave you with practical steps to take for testing your own business’ website. Our infamous “Mom Test,” task-based user testing and gathering data are explained for you.
As always – thank you so much for listening! Please drop is a line if you have found the podcast to be helpful, inspiring or if we have simply provided a bit of valuable info.
In this episode my brother, Ben Bailey, joins me to discuss analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world’s biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I’ve ever worked with.
The discussion centers around a recent eMarketer survey on measurement and cross-device attribution. This article exposes a dramatic disconnect between marketing priorities and capabilities of both very simple and very complex issues.
When is Google Analytics not enough?
Ben brings his perspectives on data, targeting and Google Analytics. How much information about you and your browsing behavior is available to companies? Beyond that, Ben informs us of other targeting data, of which you may not be aware, being used to personalize ads and website content specifically for you.
We discuss some of the limitations of Google Analytics, but also the benefits of this free service. Ben answers the question of how to know when you’ve “outgrown” Google Analytics as a service and need to upgrade to a paid analytics solution.
If you would like to know more about Ben, you can visit him at 2nd Beach Strategy.
“Technology is a useful servant, but a dangerous master”-Christian Lous Lange
Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many mis-communications?
Some of the issues we work through in this discussion:
- What is the “real” purpose of Email?
- How can Email be used more effectively for work?
- What expectations do you have of others?
- What expectations are you setting for yourself?
- When is texting for work acceptable?
- Who can text you and why?
Of course, the conversation takes another level as soon as we talk about using humor and joking in electronic communication. In a word, no, it rarely works.
Finally, we talk through practical steps to improve your communications in email, text and social media. Hopefully these steps can help you be more effective and aware of the inherent issues in electronic communication.
As always, you can also listen and subscribe via iTunes.
“Success is a terrible thing and a wonderful thing… Just do what you love.”
Gene Wilder, 1933 – 2016
Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience helped build a foundation to do many things in life, not just a single career. Those experiences centered around specific classes or subjects, and we both attribute our career direction to our professor, Dr. Kim Phipps.
- What is valuable about the college/university experience today?
- What skills do two business owners think are the most important?
- How did college/university prepare us for what we do today?
- How do you know when it is time to go out on your own?
- How do you prepare for starting your own business?
We get a little personal in talking through some of our job history, stress of starting a business and how to survive a start-up. Issues of credit, office space, taxes, hiring, making payroll and the wonderful memories of a cat walking in front of the camera during a webinar come up in our start-up experiences.
We invite you to listen in on one of our more candid and personal discussions on the subject of owning a business and managing success, failure and personal fulfillment.
Listen here or subscribe to Endless Coffee Cup via iTunes
The Words We Choose.
Words are central to this episode. How words are used, interpreted or even abused. Words are powerful influencers and invite us to participate, or words can be repelling – pushing us away.
Our discussion starts with Agency practices. The evolving “advertiser” from Mad Men to today. What do people think when we say that we work in marketing? Creative processes, design, and review structures have to change with the commoditization of many typical agency practices.
A particular side conversation erupts when we bring up the type of advertising that attempt to be relevant to anyone at any time. For example, we examine attempts by major brands attempting to make themselves relevant as a Mother’s Day option. You may have some examples to contribute as well.
What distracts you?
Headlines dominate the early part of the show, as we begin with a study which reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology. What is is that attracts us to the silver bullet mentality? Do we truly believe there is only a single “magic” thing that will radically grow our business?
Next, we talk about why people tend to get distracted by shiny things and what is the attractive lure that they present to our thinking. One of the shiniest objects is the Internet of Things!
We finish up the show with a discussion about how smartphones have become a fundamental part of our lives. This “always with me” technology has influenced our behavior, thinking, and even parenting. Has technology caused us to disconnect from people while we are connecting to things?
Thank you again for all of your great commments, recommendations, and feedback!
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