matt

/Matt Bailey

About Matt Bailey

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.
13 12, 2019

Endless Coffee Cup Podcast #35: Defining Content Marketing

2019-12-13T18:11:18+00:00

What is Content Marketing – Really? Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is there so much hype? Get the inside scoop from Matt and Ashley as they discuss the following topics: How [...]

Endless Coffee Cup Podcast #35: Defining Content Marketing2019-12-13T18:11:18+00:00
5 09, 2019

Endless Coffee Cup Podcast #34 – Investigating Influencer Marketing

2019-12-13T18:24:34+00:00

Does Influencer Marketing live Up to the Hype? Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver?  Matt and Ashley delve into this topic and provide examples of influencer marketing both done well and performed poorly. Matt and Ashley discuss the following topics: How should a business approach influencer marketing? How does it compare to other marketing channels? What does a good influencer arrangement look like? How do you find a suitable influencer? Should you even consider influencer marketing? Influencer marketing is [...]

Endless Coffee Cup Podcast #34 – Investigating Influencer Marketing2019-12-13T18:24:34+00:00
30 07, 2019

6 Degrees of Lameness

2019-08-23T13:58:08+00:00

Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong.  I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.

6 Degrees of Lameness2019-08-23T13:58:08+00:00
9 07, 2019

Endless Coffee Cup Podcast #33: “Marketing Plans”

2019-09-04T16:38:03+00:00

50% of business owners do not have a marketing plan for 2019! By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!

Endless Coffee Cup Podcast #33: “Marketing Plans”2019-09-04T16:38:03+00:00
23 04, 2019

Endless Coffee Cup Podcast #32: “Working with Google Ads”

2019-09-04T16:37:43+00:00

For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.

Endless Coffee Cup Podcast #32: “Working with Google Ads”2019-09-04T16:37:43+00:00
9 04, 2019

Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”

2019-09-04T16:37:13+00:00

How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.

Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”2019-09-04T16:37:13+00:00
5 03, 2019

Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?

2019-09-04T16:35:28+00:00

Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!

Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?2019-09-04T16:35:28+00:00
13 02, 2019

OMCP 2019 Role Delineation Study

2019-08-23T14:02:28+00:00

How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.

OMCP 2019 Role Delineation Study2019-08-23T14:02:28+00:00
6 02, 2019

Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”

2019-09-04T16:36:51+00:00

Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.

Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”2019-09-04T16:36:51+00:00