Digital Analytics Podcasts
Analytics is one of the most on-demand skills in the market, and also the skill with the biggest gap between need and supply.
Data drives everything from campaign performance to customer experience. You need the skills to interpret it, find meaningful patterns, and take confident action.
This collection of podcast episodes brings you expert conversations about the role of analytics in modern marketing. Whether you’re tracking website behavior, measuring ROI, or building dashboards, you’ll hear from analysts, strategists, and educators who make complex concepts clear and actionable.
We go beyond tools and reports to uncover the why behind the numbers. These episodes explore attribution, reporting strategy, privacy shifts, GA4, Piwik Pro, and how to connect data to business outcomes. They challenge surface-level reporting and encourage critical thinking about what metrics really matter.
Digital Analytics Episodes:
The Strategic Shift in Analytics: Piwik Pro’s Approach to Data and Privacy
How Piwik Pro is Challenging Google's Dominance Marketers checking their analytics dashboards today face a stark reality: the tools they've relied on for years are either disappearing or becoming unrecognizable. Google's abrupt retirement of Universal [...]
7 Skills That Never Go Out of Style – #6 Asking Questions
7 Digital Marketing Skills That Never Go Out of Style Skill #6: Asking Questions Invest in the individual instead of investing in trends. In this single shot episode, Matt [...]
7 Skills That Never Go Out of Style – #5 Business Acumen
7 Digital Marketing Skills That Never Go Out of Style Skill #5: Business Acumen Invest in the individual instead of investing in trends. In this single shot episode, Matt [...]
7 Skills That Never Go Out of Style – #3 Analytics
7 Digital Marketing Skills That Never Go Out of Style Skill #3: Analytics Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that [...]
Marketing’s Meaningless Language Problem
Marketing's Meaningless Language Problem Marketing has a problem with language...it's meaningless. From impressions to engagement to brand love, marketers have a problem with language. Words have been emptied of [...]
[Podcast] Privacy, Data Ownership, & Google Analytics
Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and [...]
Digital Marketing Skills and Competency Standards
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. [...]
The ROI of Usability and Conversion Rate Optimization
Usability & Analytics My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific "where to start" advice for anyone wishing [...]
Tracking Visitor and Customer Behavior in Analytics
When is Google Analytics Not Enough? In this episode my brother, Ben Bailey, joins me to discuss analytics. Ben is a well-known analyst in his own right. He has [...]
Analytics: The Core Digital Marketing Skill
Sexy Data In this podcast, "Sexy Data," Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas [...]