[Podcast] 7 Digital Marketing Skills That Never Go Out of Style
Matt Bailey2024-03-19T11:39:11-04:007 Digital Marketing Skills That Never Go Out of Style Invest in the individual instead of investing in trends. In the single shot episodes, [...]
[Podcast] Why No One Talks About the Long Tail Anymore
Matt Bailey2024-03-20T07:57:13-04:00Why Doesn't Anyone Talk About the Keyword Long Tail Anymore? Remember the Long Tail? When Google removed keyword referral data from analytics in Sept [...]
[Podcast] Turn the Tide on Programmatic Fraud with Analytics
Matt Bailey2022-02-28T17:53:29-05:00Turn the Tide on Programmatic Fraud with Analytics Turn the Tide on Programmatic Ad Fraud with Analytics Dr Augustine Fou, Ad Fraud expert, joins [...]
[Podcast] Creating Arabic Influencers
Matt Bailey2024-03-20T07:57:57-04:00Creating Arabic Influencers Creating Arabic Influencers Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. [...]
[Podcast] Marketing’s Meaningless Language Problem
Matt Bailey2022-01-31T14:59:50-05:00Marketing's Meaningless Language Problem Marketing has a problem with language...it's meaningless. From impressions to engagement to brand love, marketers have a problem with language. [...]
TechCred Ohio Training: OMCA Certified Digital Marketing Professional
Matt Bailey2024-10-15T13:42:05-04:00Certified Digital Marketing Professional Training SiteLogic Training offers a 40-hour online coached course to learn the skills and competencies needed for OMCA certification. What is [...]
[Podcast] So You Want to Be an Entrepreneur?
Matt Bailey2022-01-27T15:48:02-05:00Starting Your Own Business There have been more searches on Google for "start a business" than "find a job." If starting a business is [...]
[Podcast] Google Ads: Search and Display
Matt Bailey2022-01-31T13:35:57-05:00Google Ads: Search and Display How can we handle the increasing complexity of Google Ads? Matt talks with Google Ads expert Brad Geddes about [...]
[Podcast] Holiday Emails: The Most Wonderful Time of Year
Matt Bailey2024-03-20T13:49:23-04:00The Most Wonderful Time of the Year: Black Friday and Holiday Email Campaigns The Most Wonderful Time of the Year for Holiday Email Marketing [...]
[Podcast] Examining the Customer Journey
Matt Bailey2022-03-18T17:11:20-04:00Building the Customer Journey What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't [...]