Reports Show Your Company Culture When working with companies, one of the main things I look for is the reporting system and what information is being delivered every month. The [...]
Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget [...]
How Effective is your Marketing Plan? How much of your day is spent Reacting? It's a curious question, and one that I would love to see a poll taken among [...]
Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget [...]
Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate [...]
What are you measuring? In the sessions I teach around the US and around the world, I find that people have been programmed to think in terms of clicks. Clicks, [...]
Are You Suffering from Bad Data? A few months ago, a client sent me a report that they were getting from a vendor. Their request was that I "interpret" the [...]
Sadly, I find that many companies are still reporting the "Caveman Analytics" of; Unique Visitors, Avg. Time on Site and Page Views. I call this Caveman because we were [...]
Using Data to Make Better Decisions Marketing Woes A couple of news stories hit the wire that really captured my attention this week. Mostly in the social Media Marketing arena, [...]
Finding the "It" Factor One of the more interesting things about running an online marketing agency is trying to find common factors among those employees and associates that are [...]
