Caveman Analytics
Matt Bailey2021-12-17T18:59:35-05:00I couldn’t believe it when i saw it, but here it was. A national retailer sent me the analytics reports that their SEO company was giving them. In exchange for [...]
Google Analytics Limits Marketers – Claims “Privacy”
Matt Bailey2021-12-17T19:01:21-05:00An interesting move from Google has search marketers reacting in anger, amazement and disgust. Google, after years of providing search referral information, has decided that users that are “logged-in” to [...]
Color, Contrast and Text Size
Matt Bailey2021-12-17T19:01:56-05:003 of the most important elements in designing the content of a webpage are color, contrast and font size. These three elements are amazingly useful when used properly, and mean [...]
Internet Marketing: An Hour a Day
Matt Bailey2024-03-19T17:05:57-04:00Internet Marketing: An Hour a Day This exciting project was the work of over 14 months of research and development for presenting a start-to-finish guide to internet marketing. The book [...]
Analytics – Fun and Easy Part 3: Segmentation Finds Motivation
Matt Bailey2021-12-17T20:04:51-05:00Part 1: Analytics: Is it Fun or Easy? Part 2: Ambiguity is Opportunity Part 3: Segmentation Finds Motivation Why Segmentation? Segmentation is the principle that people come to the website [...]
Website Analytics – is it Fun or Easy? Part 1
Matt Bailey2017-08-25T14:36:03-04:00Hearing the questions from so many that come to my seminars, one would think that analytics was difficult or hard to grasp. Seriously, it has caused great wonder as to [...]
The Importance of Context in Content
Matt Bailey2021-12-17T20:14:13-05:00I’ve read two books in the past few weeks, and have been amazed at the difference they make in my understanding of two subjects: Grammar and Algebra. I wish I [...]
Analytics As a Subversive Activity
Matt Bailey2021-12-17T20:23:35-05:00Your analyst is the most dangerous person in your company. A good analyst is one that cannot be trusted to follow the company line. They probably always ask for proof [...]
Analytics is Not a Passive Activity
Matt Bailey2017-08-25T14:36:12-04:00I’m surprised by the number of people that fire up their analytics programs and blindly expect to be “spoken to” about the status of the site. I’m not sure what [...]