In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we [...]
What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being [...]
It's a disease. One that proliferates the minds of even the most practiced and experienced marketers. Equivocating actions to results, even though upon reflection or examination, it is clear that the [...]
Relying on Old Sales Wisdom I love reading old sales training books. I find that the practical wisdom in them is a refreshing change from much of today's glib thoughts [...]
What can you do to improve your online marketing today? The problem with this question is that it implies that there is a list already in existence that you can [...]
Big Numbers Lie - Always Lessons Learned about Big Numbers In a phenomenon that is not just peculiar to the digital marketing industry, people love big numbers. Big numbers communicate [...]
Be Uncomfortable. How many people seek to be uncomfortable? Unfortunately, maybe not enough of us seek out discomfort, because it is the only way we can grow. Too many [...]
If there is one thing I notice (too much), it is fonts. I love fonts. I love seeing the differences and subtle uniqueness. Just a slight change in the "weight" [...]
Are You Suffering from Bad Data? A few months ago, a client sent me a report that they were getting from a vendor. Their request was that I "interpret" the [...]
Sadly, I find that many companies are still reporting the "Caveman Analytics" of; Unique Visitors, Avg. Time on Site and Page Views. I call this Caveman because we were [...]
