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About Matt Bailey

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.
9 07, 2019

Endless Coffee Cup Podcast #33: “Marketing Plans”

2019-09-04T16:38:03+00:00

50% of business owners do not have a marketing plan for 2019! By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!

Endless Coffee Cup Podcast #33: “Marketing Plans”2019-09-04T16:38:03+00:00
23 04, 2019

Endless Coffee Cup Podcast #32: “Working with Google Ads”

2019-09-04T16:37:43+00:00

For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.

Endless Coffee Cup Podcast #32: “Working with Google Ads”2019-09-04T16:37:43+00:00
9 04, 2019

Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”

2019-09-04T16:37:13+00:00

How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.

Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”2019-09-04T16:37:13+00:00
5 03, 2019

Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?

2019-09-04T16:35:28+00:00

Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!

Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?2019-09-04T16:35:28+00:00
13 02, 2019

OMCP 2019 Role Delineation Study

2019-08-23T14:02:28+00:00

How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.

OMCP 2019 Role Delineation Study2019-08-23T14:02:28+00:00
6 02, 2019

Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”

2019-09-04T16:36:51+00:00

Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.

Endless Coffee Cup Podcast #28: “Make a Prepared Pitch”2019-09-04T16:36:51+00:00
15 01, 2019

Endless Coffee Cup Podcast #27: Find Your True Voice

2019-09-04T16:06:37+00:00

Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Having met while training at the same client, there was an instant friendship between Matt and Stewart. Both are in the business of teaching and empowering their students, Matt through marketing and Stewart through presenting. Of course with so much cross-over, there were a lot of ideas from that meeting…so stay tuned for future collaborations! Stewart talks about the power of speaking with “your true voice” and the confidence that it creates in you, the speaker. Non-verbal expression is primarily how we communicate; so what [...]

Endless Coffee Cup Podcast #27: Find Your True Voice2019-09-04T16:06:37+00:00
4 10, 2018

Avoiding Shiny Object Spending

2018-10-04T20:37:59+00:00

So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who could amplify the brand's message to legions of new followers. Brands like Unilever pay for exposure based on the size of the influencer's audience. The more followers an influencer has, the more brands will pay to reach them. Of course, successful influencer marketing depends on one very important thing... Those loyal followers need to be real people who actually trust, and act on, what the influencer [...]

Avoiding Shiny Object Spending2018-10-04T20:37:59+00:00
4 10, 2018

Too Much Data, Not Enough Insight

2018-10-04T20:36:38+00:00

That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze that data in ways that drive decisions toward measurable business goals. In fact, 75% of marketers agree that a lack of training and education is the biggest barrier to making smart, informed business decisions.   A By The Numbers Solution eConsultancy surveyed 677 executives at companies with over $250M in revenues, and learned that 2/3 of organizations don't have the data analyst resources they need to [...]

Too Much Data, Not Enough Insight2018-10-04T20:36:38+00:00