Matt Bailey; Author & Internet Marketing Speaker

About Matt Bailey

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

Endless Coffee Cup Podcast: “Holiday Marketing Wrap-Up”

Single Serving: Holiday Marketing Trends

After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise.

In a different format, Matt provided a “single serving” of content, as he is busy working in the studio producing a new SEO course. In getting away from the busy-ness of the course, he sat down to give a wrap-up exclusively for his podcast subscribers.

Downloadable PDF of the slides and data

Matt recording in the CoffeeCup Studio

Endless Coffee Cup Podcast: “Training Programs”

Another conversation with OMCP Founder, Michael Stebbins

In this conversation Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards and core skills necessary for this industry.

How does one go about developing a standard competency for a young industry? Most of the digital marketing skills have between 15-5 years of accepted skills, and some have yet to be formalized. We discuss the importance of companies assessing employee skills and knowledge in order to enhance their teams and reach their marketing goals.

Michael brings up many of the methods of evaluating new hires and what hiring managers seek out in new employees. Have you ever wondered what hiring interview questions have to do with the job? You may surprised at how seemingly irrelevant questions provide insight to the character and thinking of a new hire.

Whether you are a hiring manager, marketing manager or looking to enhance your personal skills, this conversation will provide insight to the hiring process, knowledge assessments and more.

You can find out more about OMCP Certifications and Training programs at OMCP.org

Endless Coffee Cup conversation at the OMCP Studio

Endless Coffee Cup Podcast: “Marketing Standards”

My conversation with Michael Stebbins, founder of OMCP

This is the first of three podcasts with my friend Michael Stebbins, or “Silicon Valley Guy” as I tend to call him. Mike and I go back many years in the digital marketing industry, and out paths converged years ago. We both have a passion for teaching people, and Mike has pioneered multiple ways to do just that.

After his teaching company, MarketMotive, was acquired by SimpliLearn, Mike’s new passion is developing a standardized certification for digital marketing competencies. Mike walks us through the difficulties of creating standards for a young industry, especially one that tends to be seen as the “wild west.”

If you can’t get enough of talk about Marketing Standards, the you’ll want to go over to Mike’s OMCP podcast, where he hosts short, information-packed episodes with industry experts.

You can find out more about OMCP (Online Marketing Certified Professional) at OMCP.org. The certification is being used for digital marketing curriculum at multiple universities, and multiple levels of certification is available for anyone who desires to take the test. In addition, many worldwide brands and Fortune 500 companies have hiring managers on the board off OMCP and consult on the training and certification standards.

Endless Coffee Cup conversation at the OMCP Studio

Endless Coffee Cup Podcast: “Measuring Usability”

Usability & Analytics

My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific “where to start” advice for anyone wishing to improve their business through user experience. You may be surprised to find that as an analyst, Ben starts with usability!

We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the website experience, increase conversions and find problems. The point Ben makes is that most testing does not have to start with analytics, rather it should start by simply working through the website and discovering problems.

Of course, we relate plenty of our examples from working together and talk about how the simplest tests provided the greatest amount of results. Those companies didn’t need data scientists or Big Data, rather they simply needed to see the experience from the user’s point of view. Doing so, drastically increased their revenue.

Steps to Take for Your Testing

Finally, we leave you with practical steps to take for testing your own business’ website. Our infamous “Mom Test,” task-based user testing and gathering data are explained for you.

As always – thank you so much for listening! Please drop is a line if you have found the podcast to be helpful, inspiring or if we have simply provided a bit of valuable info.

Endless Coffee Cup Podcast: “Targeted Analytics”

In this episode my brother, Ben Bailey, joins me to discuss analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world’s biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I’ve ever worked with.

The discussion centers around a recent eMarketer survey on measurement and cross-device attribution. This article exposes a dramatic disconnect between marketing priorities and capabilities of both very simple and very complex issues.

When is Google Analytics not enough?

Ben brings his perspectives on data, targeting and Google Analytics. How much information about you and your browsing behavior is available to companies? Beyond that, Ben informs us of other targeting data, of which you may not be aware, being used to personalize ads and website content specifically for you.

We discuss some of the limitations of Google Analytics, but also the benefits of this free service. Ben answers the question of how to know when you’ve “outgrown” Google Analytics as a service and need to upgrade to a paid analytics solution.

If you would like to know more about Ben, you can visit him at 2nd Beach Strategy.

Endless Coffee Cup Podcast: “Just Rhetoric”

So, What is Rhetoric?

Rhetoric saturates our daily lives, yet many are unaware of the powerful means of persuasion that are constantly leveled at us in marketing, politics and social conversation.

“Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.”
-George Orwell

Just Rhetoric

You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is?

Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience.

Rhetoric for today

We discuss how rhetoric is alive and well today, how it is used in business and politics and how to understand when it is being employed.

Dive in with us as we examine this great work and how it informs marketing and persuasion in today’s marketplace.

or subscribe to Endless Coffee Cup on iTunes

Books and links from this episode:

Aristotle’s Rhetoric

“Why I Write” by George Orwell

Endless Coffee Cup Podcast: “Communication Art”

“Technology is a useful servant, but a dangerous master”

-Christian Lous Lange

Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many mis-communications?

We explore the science behind human communications and how electronic media exploits the worst of communication’s faults. However, we try to identify means of dealing with electronic communication and how we can overcome its nuances to make both life and business better.

Some of the issues we work through in this discussion:

What is the “real” purpose of Email?
How can Email be used more effectively for work?
What expectations do you have of others?
What expectations are you setting for yourself?
When is texting for work acceptable?
Who can text you and why?

Of course, the conversation takes another level as soon as we talk about using humor and joking in electronic communication. In a word, no, it rarely works.

Finally, we talk through practical steps to improve your communications in email, text and social media. Hopefully these steps can help you be more effective and aware of the inherent issues in electronic communication.

As always, you can also listen and subscribe via iTunes.

Endless Coffee Cup Podcast: “Scottish Tour”

In this episode, Matt is on his “UK Tour.” One of the highlights of his time in the UK is taking the train north to Scotland and meeting up with one of his best friends in the business, Brian Mathers.

Brian is one of the most respected marketing voices in the Scottish business community. He regularly teaches seminars around the country and consults with businesses about their online marketing.

Brian spent over 20 years in the Royal Navy. He explains how he translates his knowledge and experiences of navigating submarines to navigating websites and businesses.

Just as an aside, the air conditioning in this venue was running a full blast. It makes the sound a bit sketchy, as it may sound like the building is ready to launch at a few points.

What’s in our cup? Brian is drinking tea (Earl Grey, hot), Matt is drinking the “conference coffee.”

As always, you can also listen and subscribe via iTunes.

Endless Coffee Cup Podcast: “Life Experiences”

“Success is a terrible thing and a wonderful thing… Just do what you love.”

Gene Wilder, 1933 – 2016

Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience helped build a foundation to do many things in life, not just a single career. Those experiences centered around specific classes or subjects, and we both attribute our career direction to our professor, Dr. Kim Phipps.

In this episode, we answer frequent questions:

What is valuable about the college/university experience today?
What skills do two business owners think are the most important?
How did college/university prepare us for what we do today?
How do you know when it is time to go out on your own?
How do you prepare for starting your own business?

We get a little personal in talking through some of our job history, stress of starting a business and how to survive a start-up. Issues of credit, office space, taxes, hiring, making payroll and the wonderful memories of a cat walking in front of the camera during a webinar come up in our start-up experiences.

We invite you to listen in on one of our more candid and personal discussions on the subject of owning a business and managing success, failure and personal fulfillment.

Listen here or subscribe to Endless Coffee Cup via iTunes

Endless Coffee Cup Podcast: “Advertising Words”

The Words We Choose.

Words are central to this episode. How words are used, interpreted or even abused. Words are powerful influencers and invite us to participate, or words can be repelling – pushing us away.

Our discussion starts with Agency practices. The evolving “advertiser” from Mad Men to today. What do people think when we say that we work in marketing? Creative processes, design, and review structures have to change with the commoditization of many typical agency practices.

A particular side conversation erupts when we bring up the type of advertising that attempt to be relevant to anyone at any time. For example, we examine attempts by major brands attempting to make themselves relevant as a Mother’s Day option. You may have some examples to contribute as well.