The Most Wonderful Time of the Year: Black Friday and Holiday Email Campaigns The Most Wonderful Time of the Year for Holiday Email Marketing [...]
About Matt BaileyMatt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.
Building the Customer Journey What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't [...]
The Rich Investment of Multiculturalism While this conversation takes place during Hispanic Heritage Month, this conversation with Gaby was long overdue, and it certainly [...]
Who Owns Your Data? + What's Wrong with Google Analytics G4? Stéphane Hamel has given data and privacy a lot of thought, If you [...]
Google, The 800-pound internet gorilla, forces an update. Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more [...]
Philosophy and the Modern Marketer What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have [...]
The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." [...]