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About Matt Bailey

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.
24 11, 2020

[Podcast] #48 Free is Bad


Have you thought about your daily routine, and how much is FREE? Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information? All of these things cost someone, and they have to be paid for somehow. Unfortunately, according to John Marshall’s new book, Free is Bad, you are paying for these services, just not in the traditional way.  What all of these “free” things have in common is that they are supported by the ad-tech system.  By using these, [...]

[Podcast] #48 Free is Bad2020-11-24T16:10:51+00:00
27 10, 2020

[Podcast] Are Marketers Ignoring the Impact of the Pandemic?


Marketing's Lack of Empathy in a Pandemic Where is True Empathy? Any number of marketing media articles are focused on the economics of the pandemic.  From spend estimates, sales estimates, and consumer psychology.  Especially as we head into the holiday season, we are being bombarded with news and advice about how to position, brand, and sell in these "unprecedented times." But where is the recognition and realization of the impact that this pandemic has held?  Where is the realization that people may not be ready to spend, or even not have the money to spend?  Granted, marketing's job is [...]

[Podcast] Are Marketers Ignoring the Impact of the Pandemic?2020-10-27T14:51:34+00:00
13 10, 2020

Endless Coffee Cup #46: How to Spot FAKE News


How to Spot FAKE News and What to Do About It In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News: A Critical News Literacy Education. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Not only does the podcast examine the factors and developments of fake news, but we review aspects of Higdon’s detection kit and [...]

Endless Coffee Cup #46: How to Spot FAKE News2020-10-13T15:35:54+00:00
28 09, 2020

Endless Coffee Cup #45: Searching for Keywords


Don't Overlook the Most Powerful Tool in Marketing: Keywords Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Many believe that AI will replace the need for traditional keyword research, but that may be a short-sighted view of the purpose of keywords.   Keywords provide insight into the searcher’s mind and allow us to find critical insights such as intent, questions, and surrounding context. More than just for rankings, [...]

Endless Coffee Cup #45: Searching for Keywords2020-10-01T16:17:56+00:00
2 09, 2020

Endless Coffee Cup #44: Is the Sales Funnel Dead?


Is the Sales Funnel Dead? Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? The past few months have brought about very interesting views of the traditional sales funnel. New funnel shapes and interpretations are created daily, such as the flywheel to the bowtie and more. Matt and Ashley discuss the changing application of the sales funnel and the helpful visualization that it enables. They also discuss how COVID might have changed the sales funnel and the approach that businesses should take moving forward. But with all this talk about the funnel, [...]

Endless Coffee Cup #44: Is the Sales Funnel Dead?2020-09-28T14:44:22+00:00
13 08, 2020

Endless Coffee Cup #43: Search Engine Algorithm Studies


Decoding Google's Search Algorithm How reliable are the SEO Studies that claim to have reverse-engineered Google's search algorithm? In this episode, Jeff Ferguson of Amplitude Digital and Jennifer Hood, Data Analytics Consultant join Matt to discuss the accuracy of studies of Google's search engine ranking algorithm.  Many SEO companies claim to have tested multiple aspects of the ranking algorithm and then use this data to sell their products. But how much have they tested, what have they tested, and is their testing even statistically valid to make a substantial claim?  Those are the questions that [...]

Endless Coffee Cup #43: Search Engine Algorithm Studies2020-08-14T17:20:16+00:00
2 07, 2020

Endless Coffee Cup Podcast #42: The Amazing World of Ad Fraud


The Amazing World of Ad Fraud Uber turns off 2/3 of their programmatic ad spend ($150 million) – and sees no change in results. A CNBC reporter with no programming experience created a website with plagiarized news content, got approved by ad tech partners and started making money by selling ad impressions – within days. A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As [...]

Endless Coffee Cup Podcast #42: The Amazing World of Ad Fraud2020-07-02T16:51:28+00:00
10 06, 2020

Endless Coffee Cup Podcast #41: The Need for Digital Literacy


The Need for Digital Literacy Skills Fake News, Deceptive Ads, Propaganda Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago.  Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19.  But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online.   In addition, meme culture creates, perpetuates, and reduces complex issues to binary choices. Many times, they break rules of logic and argumentation to further an agenda by inflaming the emotions of the audience. And [...]

Endless Coffee Cup Podcast #41: The Need for Digital Literacy2020-06-10T13:51:00+00:00
9 04, 2020

Endless Coffee Cup Podcast #40: Effective Online Learning


What is Your Experience with Online Learning? What does it take to create an effective online training experience? Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. My guest in this episode is Dr Jennifer Summerville, an instructor for my master’s degree program in Instructional Design. Having been involved in online course development for over 20 years, she trains teachers and institutions how to develop and deliver online instruction. Right now, what [...]

Endless Coffee Cup Podcast #40: Effective Online Learning2020-04-09T15:38:00+00:00
2 04, 2020

Endless Coffee Cup Podcast: Measuring the Effectiveness of Training


How do you measure the effectiveness of business training? Many people need to maintain hours to retain their certification and those hours have moved to online training.  Even more, virtual workshops, lectures and social distancing measures have increased as more people are forced to work from home. How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective? It isn’t always possible [...]

Endless Coffee Cup Podcast: Measuring the Effectiveness of Training2020-04-02T16:31:43+00:00
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