matt

/Matt Bailey

About Matt Bailey

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.
4 10, 2018

Avoiding Shiny Object Spending

2018-10-04T20:37:59+00:00

So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who could amplify the brand's message to legions of new followers. Brands like Unilever pay for exposure based on the size of the influencer's audience. The more followers an influencer has, the more brands will pay to reach them. Of course, successful influencer marketing depends on one very important thing... Those loyal followers need to be real people who actually trust, and act on, what the influencer [...]

Avoiding Shiny Object Spending2018-10-04T20:37:59+00:00
4 10, 2018

Too Much Data, Not Enough Insight

2018-10-04T20:36:38+00:00

That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how to read, interpret, and analyze that data in ways that drive decisions toward measurable business goals. In fact, 75% of marketers agree that a lack of training and education is the biggest barrier to making smart, informed business decisions.   A By The Numbers Solution eConsultancy surveyed 677 executives at companies with over $250M in revenues, and learned that 2/3 of organizations don't have the data analyst resources they need to [...]

Too Much Data, Not Enough Insight2018-10-04T20:36:38+00:00
20 09, 2018

Procter & Gamble v Amazon

2018-10-02T19:51:56+00:00

Procter & Gamble is going head-to-head with an 800-pound gorilla.  Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating the lunch of some of the planet’s biggest competing brands. Procter & Gamble, the world’s largest advertiser across its 50 brands, was forced to reassess their approach to digital marketing management in an effort to get more effective, efficient, and competitive with their marketing spend. So they set a goal: Save $400 million by 2021 by changing the way they work with agencies. First, to reduce dependence [...]

Procter & Gamble v Amazon2018-10-02T19:51:56+00:00
20 09, 2018

Endless Coffee Cup Podcast #26: Selling Social Media

2019-09-04T15:07:59+00:00

Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. How can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms!  Because they have to make money, their product is people. Of course, people’s data is a significant means to target - and that level of targeting is both amazing and frightening. So, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information [...]

Endless Coffee Cup Podcast #26: Selling Social Media2019-09-04T15:07:59+00:00
2 08, 2018

Endless Coffee Cup Podcast #25: “A Digital Marketing Trainer’s Playbook”

2019-09-04T16:30:31+00:00

In this podcast...Matt and audience favorite Michael Stebbins of OMCP get together and of course, talk training.The passion to train and help organizations is clear as they share their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material. Mike turns the tables about midway through and picks Matt’s brain, asking some very specific questions; How to train, what changes is he has made in his training sessions over the years and how he evaluates his audiences. Get an inside look [...]

Endless Coffee Cup Podcast #25: “A Digital Marketing Trainer’s Playbook”2019-09-04T16:30:31+00:00
1 06, 2018

Endless Coffee Cup Podcast #24: “Disrupting Sport”

2019-09-04T16:35:00+00:00

In this podcast... We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Summary: Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the rise of player and team analytics, but back office analytics as more teams and events move to electronic ticketing. With electronic ticketing comes mountains of data on live event attendance. Teams are working to sift through this data and find the trends they can use to marketing more effectively. In a surprising [...]

Endless Coffee Cup Podcast #24: “Disrupting Sport”2019-09-04T16:35:00+00:00
6 04, 2018

Endless Coffee Cup Podcast #23: “High Fidelity”

2018-04-18T14:17:02+00:00

We’re back in the studio again after a short break! Matt is lining up more guests and discussions about a wide range of topics, so subscribe now in order to get the new season of Endless Coffee Cup!   High Fidelity In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. However, Ben’s background in sound engineering lends to the discussion of the quality of the music that we listen to. All joking aside, is today’s music different in sound quality?   How does “personalized” music affect how we enjoy music? [...]

Endless Coffee Cup Podcast #23: “High Fidelity”2018-04-18T14:17:02+00:00
21 11, 2017

Endless Coffee Cup Podcast #21: “Sensationalized Headlines”

2017-11-21T17:00:36+00:00

Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in the pile, and what distinguishes them is outright contradictions, fad-chasing, recycled content and selective facts. Fake News? How are we to know? Matt and Ben read through the headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism. Rather than passively taking in the headlines, they help you walk through how to evaluate the news, recognize sensationalism and [...]

Endless Coffee Cup Podcast #21: “Sensationalized Headlines”2017-11-21T17:00:36+00:00
18 10, 2017

Endless Coffee Cup Podcast #20: “Profitable Testing”

2017-10-18T16:32:02+00:00

Usability Conversations #3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business.  It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit. Sit back and listen to the instruction, the advice and experiences of two people that [...]

Endless Coffee Cup Podcast #20: “Profitable Testing”2017-10-18T16:32:02+00:00
20 09, 2017

Endless Coffee Cup Podcast #19: “Usable Websites”

2019-09-04T16:38:40+00:00

In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along. As with any usability efforts, these tests uncover issues that may have never been considered, or are unique to your specific audience. Once the issues are resolved, a business typically sees a drastic improvement [...]

Endless Coffee Cup Podcast #19: “Usable Websites”2019-09-04T16:38:40+00:00