“Your business has to be on Instagram!” . . . . is something I’ll never say!


Unless I know your business, it’s an irresponsible piece of non-advice. I am amazed at how many newsletters, articles, and posts simply repeat the same mantra over and over, and yet the only thing that changes is the “channel of the day.” I call it the Shiny Object Syndrome. What’s popular gets the attention and becomes the focal point of marketers and managers. Unfortunately, most marketers jump on board out of fear – the fear of missing out on the next big thing. A few years ago, the headlines rang out the promises of using Twitter and Facebook – both of which [...]