SiteLogic expanding into more training opportunities: 2007

This has been an extremely busy summer, and there has been no lack of productivity. In fact, things have really been heating up in a number of areas. SiteLogic’s commitment to training businesses in internet marketing has been significantly enhanced by creating relationships with a number of organizations.

Now You Know Media

Did you know that the average commute time in the US is 23 minutes? Did you also know that millions of hours a year are spent commuting by Americans? We’re busy people, but we seem to spend a lot of time sitting in one place.

This is the focus audience of Now You Know Media, one of the most exciting businesses that I have had the pleasure of meeting. NYKM is focused on delivering life-enhancing teaching materials on CD. Targeted to commuters, each topic is 25 minutes long and provides a capsule of specific information, resulting in a 12-part series for each subject.

I was honored to be asked to provide the search engine optimization program for Now You Know Media. Delivering my sessions in 25-minute chapters in a recording studio was quite a challenge. Speaking in a recording studio made me realize how much I depend on seeing people and I use that as an indicator of where to take the session. After a few tries, I got the hang of it, and the time just flew by.

The Direct Marketing Association

Believe it or not, I am having an amazing amount of fun working with The Direct Marketing Association. Getting closer to this organization has been rewarding, and not just in a profitable sense. It has been rewarding from a professional development standpoint. I enjoy the DMA conferences, as I am able to go from my session on Search Marketing and then listen to experts in Direct Mail, List Brokering, Graphic Design, or any other number of marketing-oriented subjects. Some days, it’s very nice to remember that online marketing is still a very small slice of the pie, and very helpful to hear the lessons that other industries have learned.

SEO Certification

I have accepted the position to direct the Search Marketing Certification program for the Direct Marketing Association. Right now, we are working to complete the Level 2 Certification, and then we will be re-addressing some of the sessions in Level 1. The goal of this certification is to provide the most up-to-date, in-depth curriculum for the participants. We also have some great plans for keeping the information fresh and also providing industry-specific search marketing tactics.

Website Marketing Seminars

I will also be working with the DMA to present a series of seminars on website development and marketing. The 2-day seminar will cover the “Big Picture” of website marketing in a clear, understandable format. The sessions are broken up into three parts: Built it, Market it, Measure It. The course is designed for anyone in or overseeing the website process; programmers, marketers, creatives, and mangers