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Chapter 3: Are you Wowing or Being Wowed:
- Understand & Diagnose Shiny Object Syndrome.
- See how an Internal Marketing Mindset leads to success
- See how an External Marketing Mindset misses the mark.
- Avoid The Three Distracting Shiny Objects.
- Understand and resist The Assumptive Promise.
- Use context & data to your advantage.
- Ask the Right Questions to get the right answers.
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Wired to be Wowed Reviews
“Matt Bailey has zeroed in on a nasty habit that plagues many companies today – the embrace of tactics and solutions before the development of clear strategies.”
“Matt ignores digital and marketing jargon and teaches how to listen internally and externally to become a company customers want to do business with.”
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