Read Matt’s insights for the following categories:
5 eCommerce Tips To Cash In Holiday Shopping
When was the last time a partner you worked with provided you with some information about your website engagement that actually compelled you to make a change on your website? The holiday shopping season is [...]
5 Ways that Old Sales Wisdom Works Online
Old Sales Wisdom, for Effective Online Marketing Make Online connections with Sales Wisdom When I was considering career options, my father impressed on me the importance of sales training. One of the things [...]
5 Keys to Better Presentations
Presentation Media Your slides are an extension of your personality I've been giving presentations for over 20 years now, and have used everything from a overhead projectors, slide projectors, whiteboards, chalkboards, PowerPoint and [...]
Nail Geo-Rankings and Learn Where Your Site has Optimal Impact
There are many obstacles in understanding the reach of a website, and organic geo-rankings are just one more thing we need to pay attention to. Observing how your site ranks for targeted keywords in different [...]
5 Easy Email Rules for Better Open Rates
Everyone knows that getting people to open emails these days can be a challenge, especially when we are getting inundated with dozens of messages a day. Make sure you are using these 5 basic rules [...]
Social Media Lessons for the Small Business from the Olympics
Every two years, the world comes together for what is one of the most amazing events in human history - The Olympics. With that event comes all the many ways to consume the cvast amounts [...]
Transform Your Web Analytics in 3 Questions
Sadly, I find that many companies are still reporting the "Caveman Analytics" of; Unique Visitors, Avg. Time on Site and Page Views. I call this Caveman because we were generating these reports back in [...]
What type of hosting does your business need?
Web hosting has long been a hot topic of discussion in the internet marketing world and with good reason. Hosting is the foundation of your site just as bricks and mortar are the foundation of [...]
Becoming a Data-Based Business: The Medium is the Message
Social Media Messaging What is Your Message? The primary foundation of any social-media participation is to first evaluate your business and your message. Your message is of significant importance. It communicates who you or your [...]
Becoming a Data-Based Business: Making Your Own Trends
Using Data to Make Better Decisions Marketing Woes A couple of news stories hit the wire that really captured my attention this week. Mostly in the social Media Marketing arena, the first article was about [...]
Digital Marketing OMCA Certification Course
Accelerate your career with the Online Marketing Associates Certification. OMCA certified marketers earn between 16%-26% more than their non-certified peers.
Local SEO and Google My Business
Grow your local business with these free search engine resources! See how people find you and what they do!
Learn Digital Analytics
Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.
Turn Data Into Insights
Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.