Don’t Go Chasing Algorithms

“HELP! I’ve lost my rankings in Google! It must have been the new algorithm!”

If I had a dollar for every time I’ve heard this from a panicked email or call….well, you know the story.

The reality is that 99.9% of the time, anytime someone believed that their website was a victim of the latest algorithm change – it wasn’t the algorithm.  It was a technical problem with their website.

In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert (Yes, Google updates have names – just like hurricanes!).  Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm.  However, if you have been regularly publishing information to educate your audience and provide helpful content that contributes to their experience, you’ll probably benefit.

Are you ready to get nerdy and talk about algorithms?  Grab your glasses, a cup of coffee and listen in as Matt and Ashley discuss how to approach the ever-changing search engine algorithms.

matt and ashley in the studio

Matt & Ashley in the
Endless Coffee Cup studio