How Valuable is Content?

The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as new content drives views, shares and even rankings.

But what has this produced? Has the sheer amount of content available cheapened content overall? Matt and Sue cover headlines that attempt to place a value on content, describe reader behavior and assign responsibility for measuring content.
A variety of content models are covered, and the discussion ultimately comes down to one important factor – what was the payoff? Did it deliver what the reader wanted?
Of course, when two Journalism majors get together, a discussion about the importance of writing will always come up. Our discussion is over the House Blend – yummy stuff, as it is roasted in-house!

Any comments about content? Please leave us a note in the comments, or drop us a line through the contact form. We’d love to know what you think!

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Featured Guest:

Sue Grabowski, CEO & Founder, Desidara

LinkedIn: Sue Grabowski | LinkedIn

Twitter: Sue Grabowski | Twitter

Listen to Sue Grabowski on a previous episode:

Endless Coffee Cup: “Marketing Authenticity”