About Jared

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So far Jared has created 4 blog entries.
31 01, 2014

Analytics in Football Terms

2017-08-25T14:35:51+00:00

As Super Bowl Sunday approaches, it's clear that most people have football on the brain. As an Analyst, I have analytics on my mind most of the day, but football is also one of my passions. Because of this, I decided to combine two of my favorite things to help you understand "the game of analytics" in football terms. Possessions are like Acquisition How you acquire visitors to your website is equivalent to how you acquire possessions in football. There are different ways to acquire traffic to your website just like there are different ways to acquire the ball. Direct Traffic is [...]

Analytics in Football Terms2017-08-25T14:35:51+00:00
17 12, 2013

A Solution to Not Provided Channel Data

2017-08-25T14:35:52+00:00

If you are familiar at all with Google Analytics, you may have noticed the New Acquisitions Reporting and Channels Section that replaced "Traffic Sources" on the left side bar. While re-learning the location of these features may be a bit like going from riding a tricycle to learning to balance on a bicycle, Google has improved the information being presented in these reports overall. The Overview Report This report gives analysts a great visual representation of how visitors are being acquired, how they are behaving, and how they are converting. The Channels Report This report is also an improvement from the [...]

A Solution to Not Provided Channel Data2017-08-25T14:35:52+00:00
17 07, 2013

Interpreting Analytics – Things to Remember & Consider in Your Reports

2017-08-25T14:35:57+00:00

Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or completing the same tedious steps to generate the same report every month. Google Analytics has provided several basic tools to help eliminate these scenarios. I will outline these tools using the data for my own Leopard Nation website. 1. Visits Are Not the End All Be All The first metric everyone wants to see when they open up Google Analytics is Visits. They want to see how [...]

Interpreting Analytics – Things to Remember & Consider in Your Reports2017-08-25T14:35:57+00:00
27 02, 2013

Four Features to Save You Time in Analytics

2017-08-25T14:35:58+00:00

Finding the most valuable data for your business within Analytics can be tedious work.  You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget what you were analyzing, or completing the same tedious steps to generate the same report every month. Google Analytics has provided several basic tools to help eliminate these scenarios.  I will outline these tools using the data for my own Leopard Nation website. 1. Segments It can be very easy to get caught up in the overall data provided on the dashboard or in any standard report. However, the key to fully [...]

Four Features to Save You Time in Analytics2017-08-25T14:35:58+00:00
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