Have you ever stopped to think about all of the “free” things that you use every day?
Email, Search, Web Browsers, Social Media, Apps, News & Information?
All of these things cost someone, and they have to be paid for somehow.
Unfortunately, according to John Marshall’s new book, Free is Bad, you are paying for these services, just not in the traditional way. What all of these “free” things have in common is that they are supported by the ad-tech system. By using these, you are not the customer. The advertiser is the customer, and because of this relationship, the makers of these products answer to the advertisers, not to you.
This has created a dilemma that many people are starting to realize. Our information is being acquired, stored, and used to allow advertisers to provide is with increasing and more intrusive advertising. The ad-driven internet is operating based on our willingness to use these ”free” tools.
However, according to Marshall. It doesn’t have to be that way!
John offers up an in-depth view of each of the tools in our lives. He provides the background, development, and current method that each uses to keep their service free. Afterward, based on your choice and assessment, John provides alternatives.
Don’t feel that there are no choices and no other options! There are many other ways that you can enjoy access to information, but where you are in charge of the transaction and the agreement of what is shared, when, and how much.