Endless Coffee Cup Podcast #26: Selling Social Media

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Endless Coffee Cup Podcast #26: Selling Social Media

Sue Grabowski joins me again as we discuss how to approach social media.

With all of the negative press about social media, trends and attitudes are changing quickly. How can businesses react and approach this dynamic, yet volatile channel?

Facebook’s changes have exposed social media for what they are – ad platforms!  Because they have to make money, their product is people. Of course, people’s data is a significant means to target – and that level of targeting is both amazing and frightening.

So, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information to your customers? 

Finally, Sue and Matt explore practical business uses of social media and challenges to agencies providing social media services.

About the Author:

Matt has taught Google employees how to understand and use Google Analytics, consulted with Experian on how to present data, developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN. As founder of SiteLogic, Matt teaches marketers how to create measurable and profitable strategic marketing plans.

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