Digital Marketing Training: Effective Methods for Teaching Your Staff New Skills
As the owner of an agency or manager of a team, you want to have the most knowledgeable team out there so you can be producing the best products and getting great results for your clients. This means your employees need to be constantly gaining new skills, brushing up on industry best practices, getting certified in specific programs and niche areas—and most importantly—retaining all that information they are taking in so the can actually apply it.
Do you know the knowledge levels and capabilities of your team? Is there a knowledge or skills gap that needs closed? Training programs will not only help illuminate the areas where your team is lacking, but help close those knowledge gaps for a better performing, more knowledgeable team that is able to work with a broad range of tools…
What to look for in the 21st Century Marketer
With the rise of artificial intelligence and marketing automation, hard skills are not enough to be considered valuable in the workforce. Creativity, adaptability, and collaboration will always be needed. Companies are looking for employees who can understand the data, translate it into a compelling story, and communicate it effectively to teams, managers, and stakeholders.
This creates a need for skill sets commonly seen as secondary, but with the increasing speed of technology, the skills of adaptability and learning are becoming the most valuable for employees that need to be nimble, effective, and contribute to the modern dynamic workplace.