Either as the main stage keynote speaker or leading a breakout session, Matt connects with attendees about online marketing and digital culture. Not satisfied to simply provide bits of “motivational sunshine,” Matt strives to bring relevance to business owners, marketers, salespeople and entrepreneurs. He motivates through actionable, practical information delivered with a laugh about our own online human behavior.
“Matt is a star. Constantly rated as one of our top presenters, he never fails to deliver.”
R. Brown, Incisive Media
The Top 4 Requested Topics this Year:
From Message to Medium to Interaction; know your audience, why they use a specific media, how to communicate effectively, where to measure engagement and find profitably.
7 Old-Fashioned Sales Techniques. Sales training isn’t obsolete, it is necessary to understanding the customer’s needs. Apply these traditional techniques to your online marketing and watch your profitability grow!
Analytics is NOT charts, graphs and reports. Analytics IS a clear roadmap to success. In fact, it may be easier than you think. Bypass the jargon and get to what works, why and how to make money.
Words are inexplicably powerful. Using the right words in the right way can provide visitors, create customers and develop leads. Know What to say, Why and When to accelerate your marketing.
Culture & Technology Topics
The Privacy Charade. It is easy to get offended at NSA data collection on US citizens, but in reality, how much of your information is surrendered avery time you visit that social site? This talk centers around the difference between the perception and the reality of privacy in today’s digital world. Matt offers practical ways to protect you and your family and how to be aware of how companies acquire your data.
Technology: Master or Be Mastered. As smartphones, social networks and the “always on” workday impede upon our lives, people are finding that they have to take drastic measures to reclaim their sense of privacy and humanity. However, in order to reclaim, you have to master the technology in your life, or it will master you. Matt offers practical steps to master the technology, use it to be more productive, but yet empowered to put it down.
Face to Face Communication: As our culture becomes more digitally driven, have we lost the ability to communicate face to face? In addition, do we value in person communication when we allow tweets, texts and notification to interrupt our conversations? 95% of communication is non-verbal. Matt teaches practical steps to make our personal interactions more meaningful, and to properly prioritize digital communication.
Strategy & Culture. A lack of strategy is most likely your #1 obstacle to effective marketing. Unfortunately, unless you have culture that focuses on the customer journey, strategy will always be beyond your grasp. Matt presents the 6 Steps to a Successful Marketing Strategy and walks your group through the elements of changing your internal culture and mindset towards marketing.
New Topics for 2016-2017
Automate your Marketing for amazing results. Marketing automation is the process of planning predictable and repeatable conversations with individuals. Smart marketers are taking advantage of this technology and reaping amazing rewards.
Email: Don’t Call it a Comeback! Email has grown 300% in the past 2 years and consistently provides better conversion rates, new customers and lifetime value than social media! However – it’s not your typical email blast that is effective. New technology and smarter marketing combine to make email an ROI powerhouse.
Is your entire marketing strategy coordinated? How does your social work together with your email? Does your SEO inform your analytics? Is their shared information between content and display? A siloed approach can’t work in today’s marketing climate; a coordinated, informed and shared strategy not only works, but provides constant feedback for improvement.
Empower Innovative Creation. Owning an agency for 10 years was an opportunity to on-board and educate new employees, as very few had online marketing experience. Matt shares his creative educational approach, which led to numerous innovations within the company, landed new clients and significantly improved many campaigns.
What Meeting Planners Say
“Your session was a hit. You are rare indeed to speak on a topic that always ties people in knots. They loved you!”
Diane, Ensemble Travel Group
“Matt was extremely informative & fun!”
“Matt is constantly rated as one of the most clear and entertaining presenters at our conferences.”