In this ever-changing landscape of digital marketing, how can you be sure that your team’s skills are optimal – or even unified?
As a business owner I learned a valuable lesson from managing my team. A recent graduate came into my office and claimed that his education was wasted! When I asked why he would say that, he explained: “They taught us how to code, how to design, how to do cool graphics – but they never taught us how to make money. And that’s all you think about for your clients!”
And that’s the bottom line: making money. All of the channels, social media, sharing, liking, writing – what does it all add up? Businesses need to know how to properly measure tactics, and be sure they align with a well-formed strategy.
I’ve been teaching businesses profit-based marketing principles since 1996. His experience as a first-generation search marketer provided him with a digital marketing background as he both ran a business while teaching others to do the same.
“Say that you have ten [employees]. Next year they will work a total of about twenty thousand hours for your organization. If your training efforts result in a 1 percent improvement in your subordinates’ performance, you company will gain the equivalent of two hundred hours of work as the result”
– Ben Horowitz, Andreessen Horowitz Co-Founder
The bottom line. If the above quote is true, then what would a one percent improvement in performance do for your team, or your company?