Give your marketing career a boost. OMCA™ (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers. OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of generally accepted practices across multiple digital marketing disciplines.

Have you ever felt like ads are following you around? Even more, have you ever wondered how this happens, and how those ads can know exactly what you want? Each day, your data is used by marketers to try to sell you more stuff. In this course, instructor Matt Bailey takes a deep dive into this topic, explaining how marketers actually gather and use your data—as well as what you can do to better manage your privacy.

Learn how web analytics can improve your marketing game. In this course marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away.

Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research.

Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business’s core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.