As I prepared to get married this past June, I obviously had a lot of ideas for the big day. From the perfect dress to the most fitting theme, ideas were swirling around in my head and I needed a way to get organized. As a social media manager, I knew I had a few tools at my disposal. The first one I thought of and the one that I used most often was Pinterest. In a matter of days I had hundreds of new ideas for my wedding, and to be honest, I used quite a few of them.
I also observed that several of the people I follow have wedding boards – Whether they are engaged, in a relationship…or even if they are single. This is intriguing to me, but it makes sense. As a little girl, you dream about your wedding day from the moment you can start to think and talk for yourself, and what better way to document all of the ideas you have then through an online bulletin board?
And what a great way to market! Think about the hundreds of blogs and websites I visited just through being on Pinterest for my wedding.
But the point of this post isn’t to rant about weddings, it’s to shed light on the ways that you can use a medium like Pinterest to capture a niche audience, drive them to your website, build thought leadership, prove your creativity and prove value to the 70 million people who use Pinterest.
You see, Pinterest isn’t just for weddings and recipes…