Discover the Power of Content Marketing
Content marketing isn’t about churning out posts. It’s about creating and communicating value.
It’s the strategy behind the stories, the planning behind the posts, and the purpose behind every word, video, or visual you share. When done right, content marketing builds trust, attracts the right audience, and drives real business results.
In these podcast episodes, you’ll hear from marketers, creators, and strategists who’ve turned content into their most powerful business asset. Whether you’re building a brand, growing an audience, or just trying to figure out what to post next, these conversations will give you clarity, confidence, and plenty of ideas.
Content Marketing Episodes:
Tracking Visitor and Customer Behavior in Analytics
When is Google Analytics Not Enough? In this episode my brother, Ben Bailey, joins me to discuss analytics. Ben is a well-known analyst in his own right. He has [...]
Aristotle’s Rhetoric for Marketers: The 2,000-Year-Old Persuasion Playbook That Still Works
The Ancient Sales Manual: What Aristotle Can Teach Modern Marketers More than 2000 years ago, Aristotle figured it out. He systematized persuasion into a textbook format that reads like the original sales [...]
Crafting Clarity in a Noisy World
Communication Art "Technology is a useful servant, but a dangerous master” -Christian Lous Lange Sue joins me again as we explore the modern difficulties of communicating through electronic media. What [...]
Endless Coffee Cup Podcast: “Scottish Tour”
Scotland Tour In this episode, Matt is on his "UK Tour.” One of the highlights of his time in the UK is taking the train north to Scotland and [...]
Comparing Education Paths: The Value of Life Experience in Business
Life Experience "Success is a terrible thing and a wonderful thing... Just do what you love.” Gene Wilder, 1933 - 2016 Matt and Sue are often asked to speak [...]
The Craft of Copy: Why Words Still Win
The Words We Choose Words are central to this episode. How words are used, interpreted or even abused. Words are powerful influencers and invite us to participate, or words [...]
Shiny Object Syndrome Will Crash Your Business
What distracts you? Headlines dominate the early part of the show, as we begin with a study which reveals that the majority of Fortune 500 marketers are looking for [...]
The Value of High-Quality Content
How Valuable is Content? The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as new content drives views, shares and even [...]
Can Marketing Be Truly Authentic?
How Can You Be "Authentic" in Marketing? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity. [...]
Analytics: The Core Digital Marketing Skill
Sexy Data In this podcast, "Sexy Data," Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas [...]
Becoming a Data-Based Business: Making Your Own Trends
Using Data to Make Better Decisions Marketing Woes A couple of news stories hit the wire that really captured my attention this week. Mostly in the social Media Marketing arena, the first article was about [...]