Welcome to Endless Coffee Cup

A regular discussion of marketing news, culture and media for our complex digital lifestyle.

Endless Coffee Cup Podcast #33: “Marketing Plans”

2021-08-12T18:47:10+00:00

50% of business owners do not have a marketing plan for 2019! By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!

Endless Coffee Cup Podcast #33: “Marketing Plans”2021-08-12T18:47:10+00:00

Endless Coffee Cup Podcast #32: “Working with Google Ads”

2021-08-04T15:58:06+00:00

For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.

Endless Coffee Cup Podcast #32: “Working with Google Ads”2021-08-04T15:58:06+00:00

Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”

2021-08-04T15:33:06+00:00

How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.

Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”2021-08-04T15:33:06+00:00
Go to Top