What is Your Experience with Online Learning? What does it take to create an effective online training experience? Classes are moving online! But is that [...]
Calculating the Return on Training Many people need to maintain hours to retain their certification and those hours have moved to online training. Even [...]
Master your Personal Presence Through your Webcam Master your personal impact, persuasiveness and presence though your webcam. Welcome to this "Sheltering in Place" edition [...]
Tap Into Neuromarketing Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious [...]
Don't Go Chasing Algorithms "HELP! I’ve lost my rankings in Google! It must have been the new algorithm!" If I had a dollar for [...]
Defining Content Marketing What is Content Marketing – Really? Content marketing is a huge buzzword, but what it stands for really isn’t all that [...]
Investigating Influencer Marketing Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver? Matt and [...]
50% of business owners do not have a marketing plan for 2019! By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!
For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.
How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.