[Podcast] Why No One Talks About the Long Tail Anymore
Matt Bailey2022-03-30T15:06:54-04:00Why Doesn't Anyone Talk About the Keyword Long Tail Anymore? Remember the Long Tail? When Google removed keyword referral data from analytics in Sept [...]
[Podcast] So You Want to Be an Entrepreneur?
Matt Bailey2022-01-27T15:48:02-05:00Starting Your Own Business There have been more searches on Google for "start a business" than "find a job." If starting a business is [...]
[Podcast] Google Ads: Search and Display
Matt Bailey2022-01-31T13:35:57-05:00Google Ads: Search and Display How can we handle the increasing complexity of Google Ads? Matt talks with Google Ads expert Brad Geddes about [...]
Endless Coffee Cup #45: Searching for Keywords
Matt Bailey2022-05-01T23:32:43-04:00Don't Overlook the Most Powerful Tool in Marketing: Keywords Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, [...]
Endless Coffee Cup Podcast #32: “Working with Google Ads”
Matt Bailey2021-08-04T15:58:06-04:00For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.
Endless Coffee Cup Podcast: “Measuring Usability”
Matt Bailey2021-08-25T20:25:20-04:00Usability & Analytics My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific "where to [...]
5 Ways that Old Sales Wisdom Works Online
Matt Bailey2021-12-17T18:33:58-05:00Old Sales Wisdom, for Effective Online Marketing Make Online connections with Sales Wisdom When I was considering career options, my father impressed on me the importance of sales [...]