Why Doesn't Anyone Talk About the Keyword Long Tail Anymore? Remember the Long Tail? When Google removed keyword referral data from analytics in Sept [...]
Starting Your Own Business There have been more searches on Google for "start a business" than "find a job." If starting a business is [...]
Google Ads: Search and Display How can we handle the increasing complexity of Google Ads? Matt talks with Google Ads expert Brad Geddes about [...]
Don't Overlook the Most Powerful Tool in Marketing: Keywords Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, [...]
For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.
Usability & Analytics My brother Ben joins me again to talk about analytics, testing and usability. I ask Ben to provide specific "where to [...]
Old Sales Wisdom, for Effective Online Marketing Make Online connections with Sales Wisdom When I was considering career options, my father impressed on me the importance of sales [...]