Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?


Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!

Endless Coffee Cup Podcast #30: “What Are the Marketing Skills of the Future?2021-08-03T17:04:41-04:00

Avoiding Shiny Object Spending


So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, [...]

Avoiding Shiny Object Spending2018-10-04T20:37:59-04:00

Too Much Data, Not Enough Insight


That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how [...]

Too Much Data, Not Enough Insight2018-10-04T20:36:38-04:00

Procter & Gamble v Amazon


Procter & Gamble is going head-to-head with an 800-pound gorilla.  Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and [...]

Procter & Gamble v Amazon2022-03-03T18:37:00-05:00
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