[Podcast] Marketing the Metaverse
Matt Bailey2022-12-07T13:07:44-05:00Marketing the Metaverse The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the [...]
[Podcast] Marketing the Biggest Event in the World: Expo 2020
Matt Bailey2022-11-08T10:19:31-05:00Marketing the Biggest Event in the World In October 2021, the world convened in Dubai for Expo 2020. Delayed by the pandemic, it opened [...]
[Podcast] Marketing to Affluent Hispanics
Matt Bailey2022-10-18T15:57:10-04:00Marketing to Affluent Hispanic Communities The beauty of America has always been its cultural diversity. There is much that we can learn from each [...]
[Podcast] Exploring Our Primal Brain
Matt Bailey2022-03-28T12:57:38-04:00How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior. Matt Interviews Tim Ash ahead of the release of his book, “Unleash Your [...]
6 Degrees of Lameness
Matt Bailey2022-01-29T19:14:00-05:00Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
Endless Coffee Cup Podcast #20: “Profitable Testing”
Matt Bailey2024-03-19T16:28:54-04:00Usability: Profitable Testing Usability Conversations #3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability [...]
Endless Coffee Cup Podcast #19: “Usable Websites”
Matt Bailey2021-08-30T12:38:23-04:00Usable Websites In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and [...]
Easy Usability Evaluation
Matt Bailey2017-09-07T17:41:47-04:00I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less [...]
Endless Coffee Cup Podcast: “Usable Expectations”
Matt Bailey2021-08-26T20:57:17-04:00Usable Expectations Pay attention to this episode! As Kim and Matt agree, the simplest changes to a website can make the biggest impact in [...]
The Overlooked Marketing Channel: Customer Referrals
Matt Bailey2024-03-19T16:25:37-04:00In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we [...]