Discover the Power of Content Marketing
Content marketing isn’t about churning out posts. It’s about creating and communicating value.
It’s the strategy behind the stories, the planning behind the posts, and the purpose behind every word, video, or visual you share. When done right, content marketing builds trust, attracts the right audience, and drives real business results.
In these podcast episodes, you’ll hear from marketers, creators, and strategists who’ve turned content into their most powerful business asset. Whether you’re building a brand, growing an audience, or just trying to figure out what to post next, these conversations will give you clarity, confidence, and plenty of ideas.
Content Marketing Episodes:
Digital and Media Literacy
The Need for Digital Literacy Skills Fake News, Deceptive Ads, Propaganda Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned [...]
What’s Wrong with Online Education (And How to Fix It)
What's the Best Way to Learn Online? Online education has a reputation problem. Students drop out at higher rates. Engagement plummets. Learning outcomes disappoint. But the issue isn't with the medium itself. [...]
How To Measure the Effectiveness of Training
Calculating the Return on Training Many people need to maintain hours to retain their certification and those hours have moved to online training. Even more, virtual workshops, lectures and [...]
Master Your Personal Presence Through the Webcam
Master your Personal Presence Through your Webcam Master your personal impact, persuasiveness and presence though your webcam. Welcome to this "Sheltering in Place" edition of the Endless Coffee Cup [...]
Neuromarketing and Persuasion in Marketing
Tap Into Neuromarketing Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, [...]
Don’t Go Chasing Algorithms
Don't Go Chasing Algorithms "HELP! I’ve lost my rankings in Google! It must have been the new algorithm!" If I had a dollar for every time I’ve heard this [...]
Defining Content Marketing
Defining Content Marketing What is Content Marketing – Really? Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz [...]
Investigating Influencer Marketing
Investigating Influencer Marketing Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver? Matt and Ashley delve into this topic [...]
Develop Your Marketing Strategy
50% of business owners do not have a marketing plan for 2019! By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!
Advertising to Audiences: Working with Google Ads
For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.
What is Digital Accessibility? How to Create Accessible Websites
How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.
What Are the Marketing Skills of the Future?
Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
Have SEO Best Practices Really Changed?
Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claims that SEO Best Practices have changed, and has some contention with that claim.
OMCP Digital Marketing Role Delineation Study
How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.
Stop Wasting Everyone’s Time: How to Craft Pitches That Actually Get Responses
Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.
Find Your True Voice: The Confidence to Speak and Present
Find Your True Voice Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Having met while training at the same client, there [...]