Discover the Power of Content Marketing
Content marketing isn’t about churning out posts. It’s about creating and communicating value.
It’s the strategy behind the stories, the planning behind the posts, and the purpose behind every word, video, or visual you share. When done right, content marketing builds trust, attracts the right audience, and drives real business results.
In these podcast episodes, you’ll hear from marketers, creators, and strategists who’ve turned content into their most powerful business asset. Whether you’re building a brand, growing an audience, or just trying to figure out what to post next, these conversations will give you clarity, confidence, and plenty of ideas.
Content Marketing Episodes:
Google’s “Smart Campaigns” Aren’t So Smart
What Happened to Google Ads? New advertisers signing up for Google Ads search ads are being treated to a “training wheel” experience, according to Matt. Matt and Ashley look [...]
What’s the Difference Between Influence and Influencers?
Build Brand Influence That Lasts Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called "influencer [...]
Why YouTube Creators Dominate Content Marketing (While Brands Keep Failing)
How to Create Amazing Content on YouTube The YouTube Creator Formula: Get Better Everyday Greg joins Matt once more to continue their last discussion, YouTube's Secret Sauce. This conversation turns towards [...]
Email Isn’t Going Anywhere!
Email is the steady, reliable channel that marketers dismiss at their own risk. Email is far from dead, dying, or going away. Despite bold pronouncements from industry experts, social [...]
How Our Primal Brain Influences Persuasion and User Experience
How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior. Matt Interviews Tim Ash ahead of the release of his book, “Unleash Your Primal Brain.” Tim Ash is [...]
YouTube’s Secret Sauce
How to Reach, Engage, and Enchant Audiences How were creators able to grasp and develop millions of subscribers, while the brands lagged behind? Even today, only a handful of brands create [...]
B2B Virtual Selling Skills Are Lacking
Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short In large part, B2B sellers have not evolved their virtual selling skills. A recent survey showed that the B2B [...]
The Myth of Microtargeting in Digital Advertising
The Myth of Microtargeting Publishers moving to a contextual-only ad model are experiencing better sales and revenue. Will eliminating third-party cookies make the internet experience better? Dr. Augustine Fou [...]
Media Literacy Skills to Combat Fake News | Digital Literacy
Why Media Literacy Is the Democracy Skill Nobody's Teaching (And How Fake News Broke Our Binary Thinking) Nolan Higdon has been zooming everywhere. Election season brought panic. Suddenly everyone wanted to know [...]
Free is Bad: How Free Tech Makes You the Product
Free is Bad Have you considered how much of your daily digital routine is FREE? Have you ever stopped to think about all of the “free” things that you [...]
Are Marketers Ignoring the Impact of the Pandemic?
Marketing's Lack of Empathy in a Pandemic Where is the Real Empathy? Any number of marketing media articles are focused on the economics of the pandemic. From spend [...]
How to Spot FAKE News
How to Spot FAKE News and What to Do About It In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author [...]
Keyword Research – The Foundation of Digital Marketing Skills
Don't Overlook the Most Powerful Tool in Marketing: Keywords Many believe that AI will replace the need for traditional keyword research, but that may be a short-sighted view of the [...]
Is the Sales Funnel Dead? How Digital Changes Marketing Models
Is the Sales Funnel Dead? Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? The past few months have brought about very interesting views of the [...]
The Math Behind SEO Studies Doesn’t Work: Why Search Engine Algorithm Research Is Broken
The Math Doesn't Add Up: Why Most SEO Studies About Search Engine Algorithms Are Basically Worthless Jeff Ferguson spent two months working with statistician Jennifer Hood on a 4,600-word article that Search [...]
The Amazing World of Ad Fraud
The Amazing World of Ad Fraud Uber turns off 2/3 of their programmatic ad spend ($150 million) – and sees no change in results. A CNBC reporter with no [...]