Marketing's Meaningless Language Problem Marketing has a problem with language...it's meaningless. From impressions to engagement to brand love, marketers have a problem with language. [...]
The Rich Investment of Multiculturalism While this conversation takes place during Hispanic Heritage Month, this conversation with Gaby was long overdue, and it certainly [...]
Email is the steady, reliable channel that marketers dismiss at their own risk. Email is far from dead, dying, or going away. Despite bold [...]
Marketing's Lack of Empathy in a Pandemic Where is the Real Empathy? Any number of marketing media articles are focused on the economics [...]
Tap Into Neuromarketing Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious [...]
Sensational Headlines Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in [...]
Life Experience "Success is a terrible thing and a wonderful thing... Just do what you love.” Gene Wilder, 1933 - 2016 Matt and Sue [...]
The Words We Choose Words are central to this episode. How words are used, interpreted or even abused. Words are powerful influencers and invite [...]
How Can You Be "Authentic" in Marketing? Matt and Sue attempt to get a handle on the latest buzzword and break it down into [...]
Sexy Data In this podcast, "Sexy Data," Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The [...]
