[Podcast] Marketing the Metaverse
Matt Bailey2022-12-07T13:07:44-05:00Marketing the Metaverse The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the [...]
Marketing the Metaverse The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the [...]
Marketing the Biggest Event in the World In October 2021, the world convened in Dubai for Expo 2020. Delayed by the pandemic, it opened [...]
Marketing to Affluent Hispanic Communities The beauty of America has always been its cultural diversity. There is much that we can learn from each [...]
How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior. Matt Interviews Tim Ash ahead of the release of his book, “Unleash Your [...]
Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
Profitable Testing Usability Conversations #3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. [...]
Usable Websites In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and [...]
I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less [...]
Usable Expectations Pay attention to this episode! As Kim and Matt agree, the simplest changes to a website can make the biggest impact in [...]
In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we tend [...]